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Zarządzanie Mediami
|
2014
|
vol. 2
|
issue 3
111-127
EN
Achieved in recent years the sales of national dailies shows that publishers must constantly compete within daily newspapers market, as well as they need to take actions that will be the answer to substitute products, especially television and the Internet. This leads to the blurring of the boundaries between the media - leading to their convergence. Media convergence forces press publishers strategies , not only in their development, but also to survive in a competitive market. It is appropriate in these circumstances making activities that will strengthen the position of the publishing market . The purpose of this publication is to analyze the aspect of the transformation of the press in the digital environment - the introduction of charges for the available content on the Internet , and an indication that this phenomenon also applies to the local newspaper market . Exemplification of the foregoing is Gazeta Wyborcza
EN
The growth of the periodicals market since the beginning of the 21st century has been driven by a rapid proliferation of new titles and soaring circulation figures. The number of titles increased from 5,771 in 2001 to 7,160 in 2009. At the same time the average print run rose from 74,043,000 to 89,095,000 copies. The upturn took place in spite of worsening macroeconomic climate and ebbing confidence in the newspaper sector itself, ie. the economic slowdown in 2009 and 2011, cutthroat competition in the ad market and the expansion of electronic media
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