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EN
The aim of the article is to present the notion “derivation category” in the light of structural and cognitive linguistics. The mentioned question is described on the basis of the example of Polish and Russian categories: nomina attributiva and nomina instrumenti. The author also touches upon the question of classical categorization theory and the concept of prototype categories which has significantly influenced the way of perception of the question under discussion.
EN
Attributive names as an example of the persuasive usage of the word formation categories in advertising textsThe article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating of a systemic categorial meaning by its text change in relation to a systemic meaning to giving such a meaning to lexemes which, when it comes to word formation, are indivisible.
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