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Polish-Italian virtual exchange. Learners as teachers of their native languages

100%
Pieczka A.
e-mentor
|
2020
|
issue 4 (86)
4-12
EN
The article presents the benefits of virtual exchanges/telecollaboration in higher education. Telecollaboration is a form of virtual mobility which can complement or substitute physical mobility. Taking part in virtual exchanges brings benefits which are in line with the recent European recommendations on education. Importantly, telecollaboration requires lower financial outlays and less time comparing to participation in physical exchanges. Thus, its implementation allows the development of various competences (linguistic, digital, intercultural, etc.) despite students’ economic and personal situation. The second part of the study presents a Polish-Italian virtual exchange conducted in the 2018/2019 academic year between the Marie Curie-Skłodowska University and the University of Turin. During the exchange learners of Polish and learners of Italian played the role of their mother tongue teachers. The research aimed to determine whether such a structure of virtual exchange is possible to be successfully implemented among students at the bachelor level. Three factors were analysed during the project: the students’ choice of online tools, forms of presenting language content to partners, and acts of code switching. The data were collected from the students’ production in telecollaborative tasks. It was found that giving students the possibility to choose the language code autonomously did not affect the exchange negatively. However, the students were not sufficiently prepared to act as teachers. Despite being familiar with various online tools, they chose those not adapted to the digital environment, and they found the language issues too complex to be successfully explained to their exchange partners.
2
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Building scientific institution’s brand with online instruments

100%
Mróz – Gorgoń B., Całka A.
Marketing Instytucji Naukowych i Badawczych
|
2016
|
issue 1(19)
117-129
EN
The brand image is fundamental for the scientific institution. In the high- competitive market the brand may have a significant impact on students decisions but also the decisions made by other stakeholders. The usage of online tools in creating brands and the brand awareness is standard nowdays and is present in many business strategies. The aim of the article is to present the problem on the example of scientific institutions. Based on literature review and empirical study the authors described the usage of most popular online tools in creating the scientific institutions’ brands.
PL
Wizerunek marki stanowi fundamentalne znaczenie dla funkcjonowania szkoły wyższej. W okresie zwiększonej konkurencyjności marka może implikować decyzje zarówno studentów jak i pozostałych interesariuszy uczelni. Wykorzystywanie narzędzi online do komunikacji marki oraz kształtowania jej świadomości wśród konsumentów jest działaniem standardowym, na stałe wpisanym do strategii wielu przedsiębiorstw. Celem artykułu jest przedstawienie problematyki na przykładzie rynku szkół wyższych.. Na podstawie przeprowadzonej analizy literaturowej oraz badań własnych, autorki opisują stopień wykorzystania najbardziej popularnych narzędzi online w kreowaniu wizerunku marki szkół wyższych.
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