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Usage of information systems for knowledge management in small tourist agencies

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Nižetić D., Barišić A. F.
Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
|
2020
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vol. 10/2
43-57
EN
Rapid development of technologies led to emergence of new opportunities for businesses such as effective management of knowledge resources for achieving organizational performance. The purpose of this paper was to determine whether the agencies are using KM systems available on the market, what are the reasons for their adoption, and explore the adequacy of implemented systems, and to define the characteristics of “ideal” KM systems for small organizations. In that sense, the main goal of the research was to explore the adoption degree of information technology for knowledge management in small tourist agencies with fewer than 20 employees. Based on survey among small tourist agencies conducted upon the sample of 68 usable responses from on-line questionnaire, this research outlines position and development trends in using information systems for knowledge management answering following questions: (a) Do agencies recognize the benefits of using knowledge management systems and in which segments of their business?: (b) What types of knowledge management systems they use and in which business segments?: (c) What are the reasons that agencies may not use knowledge management systems? In the research, the mathematical-statistical methods have been used, in order to analyse the attitude of the small Croatian tourist businesses toward usage of modern technologies to bust their business performances. The results also have indicated the reasons for low adoption of IT KM solutions in their everyday business operations. Based on the conducted analysis, a framework specification of an “ideal” KM system has been suggested.
HR
Brz razvoj tehnologija doveo je do pojave novih prilika za organizacije kao što je djelotvorno upravljanje resursima znanja za postizanje organizacijske uspješnosti. Svrha ovog rada bila je utvrditi koriste li agencije sustave UZ dostupne na tržištu, koji su razlozi za njihovo usvajanje, te istražiti adekvatnost implementiranih sustava i definirati karakteristike „idealnih“ sustava UZ za male organizacije, U tom je smislu glavni cilj istraživanja bio istražiti razinu usvojenosti informacijske tehnologije za upravljanje znanjem u malim turističkim agencijama s manje od 20 zaposlenih. Na temelju ankete provedene među malim turističkim agencijama na uzorku od 68 valjanih odgovora iz on-line upitnika, ovo istraživanje ocrtava položaj i trendove razvoja uporabe informacijskih sustava za upravljanje znanjem odgovarajući na sljedeća pitanja: (a) prepoznaju li agencije koristi od korištenja sustave upravljanja znanjem i u kojim segmentima svog poslovanja, (b) koje vrste sustava upravljanja znanjem koriste i u kojim poslovnim segmentima, (c) koji su razlozi da se sustavi upravljanja znanjem ne koriste? U istraživanju su korištene matematičko-statističke metode za analizu odnosa malog hrvatskog turističkog poduzeća prema korištenju suvremenih tehnologija radi poboljšanja njihovih poslovnih rezultata. Rezultati su ukazali i na razloge slabog usvajanja IT UZ rješenja u svakodnevnom poslovanju. Na temelju provedene analize predložena je okvirna specifikacija „idealnog“ sustava UZ.
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