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Factors Influencing Effectiveness of Internal Communication

100%
Chmielecki M.
Management and Business Administration. Central Europe
|
2015
|
issue 2
24-38
EN
Purpose: The purpose of the study was to answer the question: “What are the most common factors influencing effectiveness of internal communications faced by Polish organizations?” This article discusses the role of internal communications practices leading to enhancement of organizational performance. In particular, it concentrates on factors impeding the flow of information inside the organization. Later on, the article presents empirical findings. Methodology: Contemporary public relations, internal communications and employee communications texts have been reviewed to identify how internal communications is defined in literaturę and how it influences organization success. Relevant existing research was reviewed and primary research was conducted. The latter consisted of 29 in-depth interviews with employees from various Polish organizations. Results/findings: The article presents interesting results that can be especially useful for internal communications specialists and managers. It is recommended that to gain a fuller picture of the issues underlying the findings, quantitative research with relevant employees should be undertaken.
2
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New internet communication technologies in Polish sports organizations

100%
Gajek K.
Informatyka Ekonomiczna
|
2014
|
issue 4(34)
37-46
EN
There are three goals of this article. First is to identify the most popular forms of internal and external communication based on computer technologies in an organization. The second goal is to underline the need of improvement in the field of competence in the use of NICT through understanding the purpose and scope of each medium. The third aim is to reveal how sport organizations and Polish sport organizations deal with NICT in their communication practice. Literature review is the main method of collecting data concerning the most often used NICT solutions by the organizations. The last part, focused on the NICT used in Polish sport organizations, is based on the available international literature and introductory results of the analysis of media used by Polish sport organizations in the processes of internal and external communication.
3
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Der organisationelle Raum im Nutzungskonflikt: Streit um eine Hörsaalbesetzung an der Universität / In a Institutional Conflict: Dispute about the Occupation of a Lecture Hall at the University

100%
Bergmann R.
Linguistische Treffen in Wrocław
|
2022
|
issue 22
17-31
EN
Using the example of a lecture hall occupation, the question of the extent to which interaction and space are related is investigated. Space is described as a construct that is assigned certain usage options on the basis of institutional specifications. The question is what options the actors have for action. It is also about which oral and written forms of communication they can use and what legitimation they have to act. In organizational communication, it is now important to present one’s own actions to social groups in a consistent and comprehensible manner. This is important for decisions when one’s own actions and those of others are to be coordi- nated. An important point of reference is the mission statement formulated by the university, which contains essential values and guidelines for one’s own actions. In the case of the lecture hall being occupied by an environmental group, the mission statement is the essential basis of argumentation for the university management and its press office. The university sees itself as the actor that determines the action. It invokes traditional and established practices and its responsibility for its own members. In the present example, an environmental group tries to question these established and traditional practices in order to introduce their own forms of discourse. The environmental group gets into a conversational and a legal conflict with the university.
4

Keep calm and carry on: A crisis communication study of Cadbury and McDonalds

88%
Telang A., Deshpande A.
Management & Marketing
|
2016
|
vol. 11
|
issue 1
371-379
EN
Many organizations, at some point or another, have to face a crisis situation. In that scenario, the way in which the organization communicates makes or breaks the organization’s success in dealing with the crisis. Especially after the emergence of the social media, the impact of crisis communication on the process of successful crisis management has become even greater than before. Organizations have to take the initiative, to be proactive and create a plan for crisis communication. This paper is focused on the comparative study of the communication approaches followed by Cadbury and McDonalds during a period when the companies were dealing with a crisis. The findings of the content analysis show that a company should respond to the crisis as quickly as possible to avoid loss in terms of sales. The initial statement of the companies during a crisis should be clear, positive and through the right channel to help the company regain its reputation on the market. Advertising is the best way to convey the message across the world because the crisis situation that has come up in one market can soon catch-up in the other markets where the company operates. The company has to connect with the consumers on emotional grounds because the crisis breaks down the faith of the consumers in the company. The recovery actions that support the statements also play an important role during the crisis situation. By following the above-mentioned communication strategies, organizations can achieve damage control as well as turn the crisis into an opportunity to grow.
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