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EN
Organizations incessantly are seeking the possibility of improving their efficiency, finding new concepts allowing explaining employees’ behaviours and their influence on organizational effectiveness. Such a new psychological construct are patronizing behaviours that are behaviours based on stereotypes, resulting from assigning the person to the specific group, protective in intention, however triggering feelings of being more dependent or less independent than it would resulted from the formal position. The most characteristic of patronizing behaviours is putting oneself versus to somebody, getting the other person to the category of the underdog requiring the help or support, who cannot get anything independently. The article implements the notion of patronizing behaviours in the context of their influence on enterprises’ effectiveness by the analysis of employee relations and treating customers.
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