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EN
This article concerns paid contents in the Internet services of the Polish daily press. It presents a short genesis of this phenomenon on local media markets, and it also presents an analysis of the online paid national and regional Polish newspapers. The analysis covers the scope of the systems of payment for access to online publications in online daily newspapers, payment models and their terms and conditions, as well as types of paid contents offered to the readers.
PL
Artykuł dotyczy odpłatnych treści w serwisach internetowych polskiej prasy codziennej. Przedstawiono w nim krótką genezę tego zjawiska na krajowym rynku medialnym oraz wyniki analizy płatnych wydań internetowych gazet ogólnopolskich i regionalnych. Analiza objęła zakres występowania systemów opłat za dostęp do publikacji online w segmencie dzienników, modele i zasady płatności, a także rodzaje treści oferowanych czytelnikom za opłatą.
EN
Online journalism is characterised by specific features that distinguish it from its predecessors. It is not only interactivity, timeliness and new elements that make it unique. The way in which digital media are funded is also interesting. While in print media it is customary to pay directly for a copy of a newspaper, the situation is different in the online space. News content is usually freely accessible and online advertising in the form of banner ads or PR pieces is present. However, funding the medium can be unprofitable in this model, which is why some publishers have chosen to hide their web content behind a paywall. Recipients must thus pay for news directly again – in the form of subscriptions. The aim of the study is to shed light on the issue of online media financing in order to explore different monetisation strategies and their efficiency in the era of COVID-19.
EN
Many websites nowadays oblige you to log in to comment on their content. Some of them have gone further and linked the option to submit comments with the so-called paywall. The following paper tries to answer the question about the effectiveness of these measures as protection against hate speech. For this purpose, selected comments on articles about the COVID-19 pandemic from wyborcza.pl and sueddeutsche.de have been analyzed considering the hate speech appearing there. The differences that occur between the two portals in this area are also focused.
DE
Auf vielen Webseiten ist heutzutage das Einloggen erforderlich, um die Inhalte kommentieren zu konnen. Einige Portale sind noch weiter gegangen und haben die Kommentarmoglichkeit mit der sogenannten Paywall verbunden. Im Folgenden wird versucht, die Effektivitat dieser Masnahmen als Schutz gegen die Hassrede zu analysieren. Dazu werden ausgewahlte Kommentare zu Artikeln uber die COVID-19Pandemie aus wyborcza.pl und sueddeutsche.de im Hinblick auf die dort erscheinende Hassrede untersucht. Fokussiert werden auch die Unterschiede, die in diesem Bereich zwischen beiden Portalen vorkommen.
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