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The article deals with the concept of «educational institution manager». The author’s definition of «professional and ethical qualities of an educational institution manager» is given. The aim has been achieved by examining the scientific literature in psychology, pedagogy and management, and implementation of quantitative and qualitative processed sources by means of content analysis. Without denying the existence of common features in the management of various types and profiles, their personal and professional characteristics and qualities that are found in the behavior of the manager, his interaction with other business management areas, it is highlighted that the educational sphere is human-oriented. Thus in the process of investigation it has been proved the importance of obtaining professional and ethical qualities for managers of this very sphere for the effective achievement of management objectives, creating a comfortable and sound psychological climate in the institution. The basic positions which may hold a specialist with Master’s Degree in accordance with Industry Standards are distinguished and thus the definition of «a manager of an educational institution» is justified. Having synthesized significant professional and moral qualities of a manager and a teacher, singled out in the works of leading scientists to perform full table of content analysis and analyzed 69 professional and ethical qualities of managers of educational institutions. Taking into account the fact that there is a great number of qualities it is clear that it is impossible to develop each professional-ethical quality separately in the process of education of future managers of educational institutions. Under conditions of the chosen method were selected qualities met three times or more. Among them are: humanity, communication, responsibility, kindness, emotional stability, sustainability; empathy and perception, and others – all in all 43 of the most important qualities necessary for a successful professional and ethical manager of the educational institution. In further research it is important to systematize these features as a purposeful process of education that can be effectively provided while focusing on five to seven qualities or groups of features.
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