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EN
Phenomenological reflection aims at understanding the phenomenon of the leadership. The phenomenology of the leadership is embracing the entire man, also his spiritual dimension. The phenomenology proposes alternative for the technocratic managerism conceptions personalistic leadership and servant leadership. Key issue in the phenomenology of leadership is the empowerment. Very important element of empowerment is interpersonal communication, which is meant as an experience of self and others through dialogue.
EN
Phenomenology of management seeks to grasp the essence of manager's work – its core is the analysis of leadership. Phenomenology of leadership is an approach that makes the idea “to be someone – to do something” becomes the guiding principle of of management. Max Scheler’s “moral flight” phenomenology is one of the most important inspiration in the analysis of leadership. His anthropology reveals that being a man is in fact a continuing task that is impossible to take, and the result depends on the man himself. Scheler’s phenomenology is a good way to discover the essence of leadership (eidos) in the process of culture change. This article presents a case study: Ricardo Semler’s inner transformation, who might overcome the technocratic attitude and make the “moral flight”. The main inspiration for him was a metaphor “builder of cathedrals”. As a result of his own inner transformation has become a “builder of cathedrals”, such as a leader, who serves – it was a condition for conversion of others in the “cathedral builders”. As a result of the Semler's “moral flight” their company was transformed in “cathedral builders” guild – community of work.
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