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EN
The paper presents results of the research project that explored the mode in which Polish political parties use their Facebook profiles. The findings of the analysis prove that interactive and multimedia aspect of social networking is employed only in a limited degree. Party profiles are not used as a platform of the information on party activity distribution. Even basic contact data is not available on each of analyzed profiles. Moreover, as was expected, there is no clear association between the technical sophistication of the specific party profile and the position of the party on political market. Parties which are leaders of the ICT (Information and Communication Technologies) use are not dominating in terms of both possessed resources and the role played in parliamentary politics.
EN
This article attempts to reconstruct the basic ways of defining political communication, with particular emphasis on interpretative perspective. Indicates the usefulness of a number of qualitative approaches, stressing the fact that they allow to understand the nature of political communication, especially from the point of view the recipients of political messages. The article discusses: symbolic interactionism, constructivism and system-pragmatic concept of communication.
EN
Due to the emergence of Internet-based media channels the character of local information spaces in the Czech Republic has undergone a remarkable change. Traditionally, dominant information sources: daily newspapers and municipally-owned media have become challenged by a variety of online sources run by groups of active citizens. Based on a systemic analysis of the local media sector and interviews conducted with representatives of local activist groups this paper discusses the consequences of these processes for local political communication. From the activists’ perspective, the new communication environment has significantly influenced the character of the mutual relationship between different participants in local political communication. Trust between journalists and activists: the basis for their cooperative relationship, faces decline, whereas the self-confidence of activists in negotiations with politicians has increased. Online media also allow the activists to break the existing information monopoly and engage citizens in public affairs. These changes have resulted in the professionalisation of communication skills for the activists, who are thus able to become more important participants in political communication.
EN
The author undertakes a comparative analysis of text of the first speech as Prime Minister by Donald Tusk, on 18 November 2011, as well as by Beata Szydło, on 18 November 2015. The Prime Minister’s exposé is a form of political communication. The aim of the research paper is to examine how the communication theory of the British philosopher of language Paul Grice, in particular how the so-called cooperative principle he developed could be used in evaluating the quality of a political statement and the intentions behind it. The author also refers to so-called implicature and the above-mentioned cooperative principle.
EN
Political advertising is a form of aesthetic and political communication; it is encountered in election, addressed to electoral groups and aimed at electoral behavior perception management. Aesthetic and political communication has a lot of characteristics of political communication in general, that in its turn is a kind of public communication. Advertising nails down certain emotions in the person’s memory, which hereafter will determine his (her) behavior. Achieving of an objective is made by aesthetic images creation and advancement that facilitates aesthetic judgment of objective world, increases beauty sensitivity, uprears and develops cultural perception, the sense of taste. In the course of it, the didactic orientation of political advertising emerges. In a general sense, political advertising aesthetics is the aesthetics of personal behavior management technologies in social setting, the aesthetic of personal influence. Political events infer aesthetic expressiveness and legalization in response to mass media, publicity, popular art, word-picture and image. Internal action of political and aesthetic aspects turns the individual into spectator and recipient.
EN
The paper discusses the role of the Association Agreement in deepening political communication between Ukraine and the EU. The author highlights the role of political communication in shaping the political association between Ukraine and the EU, and analyzes instances of such communication within the frame-work of the Ukraine-EU summits, Association Council, Association Committee, Parliamentary Committee of the Association and Civil Society Platform is ana-lyzed. As a result, the chief issues affecting political communication between Ukraine and the EU are revealed.  
EN
Evaluation is the fundamental component of persuasion, and as such is making the constitutive frame for political conflicts. It is a function of meaning, concerning primarily the expression of our principle and emotive attitudes to reality. Every persuasive evaluation must be communicated – carried by verbal and non-verbal signs, assembled by codes which organize emotions at three levels of: lexemes, evaluative statements and narrative texts (superstructures). The text describes the main practices of evaluation in political communication, following the premises of anthropology of word and mass media theory. Working on the examples from political debates, selected means of persuasive evaluations are tested. To recapitulate the aforementioned claims an overall structural model of analysis is presented. It comprises all relevant factors and contexts of evaluation practices in political persuasion.
EN
This paper contains considerations over political culture manifestations of the Civic Platform (Platforma Obywatelska) on the Internet during the polish parliamentary campaign 2011. The authors analyzed the political culture in three main dimensions. The first of them is the area of knowledge, which includes the program and the content contained on the Web sites of the Civic Platform candidates. Another one is the socio-communicational level, in which relations between a politician and his voters occur in the Web 2.0 network model. Last dimention is the technology and its impact on the changing ways of presenting content and contacting other participants of political life. Article ends with considerations on further possible changes in political elections on the Internet.
EN
In the course of election campaigns politicians and political parties try their best to highlight their most favored topics that would help them draw public attention and increase people’s regard for specific political figures. In contrast to the positive communication content announced during an election campaign, candidates sometimes choose negative messages that focus on their opponents’ weaknesses (real or imagined) rather than their own strengths. The goal of this research is to identify the forms and means of negative communication used in political video advertisements during Lithuanian parliamentary election of 2016. To achieve our goal, we analyze the political video advertisements that were categorized as negative communication. We categorize and analyze those advertisements by using concepts of forms of negativity and targets of negativity. Our findings suggest that negative communication is being used by Lithuanian political organizations, but it is the positive one that is still dominant in political video advertisements. Despite that, negative aspects of communication are used by different parties, in diverse forms and for different targets.
EN
Although the importance of news sources is widely acknowledged in journalism and political communication, few studies have examined source use in election news reporting in Bulgaria. Based on a content analysis of the two national dailies with the highest circulation, the present study demonstrates that domestic politicians vastly outnumber other types of sources. In addition, election news articles rarely incorporate more than one news source, thus limiting the diversity of opinions in the press. Such coverage may potentially lead to a narrowing of the range of discussion about political issues and give national political elites the power to define the issues for the public.
EN
The purpose of the article is to analyze Polish politicians’ presence and activities on Twitter, as one of the channels of political communication and a tool to support their image management. By pointing to the four levels of self-presentation on Twitter, the author defines and characterizes spaces for political self-presentation. Using results of their original analysis, the author proposes a concept of, and a typology of a whole online image created by a politician’s activity on the Internet and social media in particular.
EN
A state cannot exist without a defined territory, a population living within it, and a government. It is not insignificant for the maintenance of security in the country to ensure the stability of borders, law and order, and the protection of the people residing in the country. The protection applies to nationals as well as to economic immigrants and refugees. It takes place in real-time and in the virtual information space, which is one of the research areas in the security sciences. This article aims to highlight the most important challenges for the Polish migration policy in cyberspace.
EN
A permanent campaign is one of the elements of political communication. It can be observed as a process since at least 2004. The aim of this analysis is the description of the phenomenon of the permanent campaign in Poland in terms of its genesis, elements and importance. The permanent campaign inPoland depends on several factors. First of all, its existence is possible thanks to the development of new media, political advising, and media visibility of politician’s activity. The permanent campaign has lasted in Poland since 2004. It is connected with the development of political consulting and the appearance for the first time in Poland of specific media performances, such as inquiry committees. They were a kind of media attraction for viewers. An important element of the permanent campaign is the functioning of a multi-dimensional conflict between the rulers and the opposition. Antagonism is usually based on a different system of values, is difficult to eliminate, is profitable for both sides of the conflict, because it arouses the interest of the media and the audience’s attention.
EN
The article is an attempt to answer the question what role in political communication of the Catholic Church in Poland play the most important Polish Catholic opinion weekly magazines (Gość Niedzielny, Niedziela, Tygodnik Powszechny). Span of the analysis covers last 15 years. The research included the presidential campaign period in 2000, 2005, 2010 and 2015. The analysis was conducted with regard to the articles published during the period of one month prior to the presidential elections. The author assesses to what extent the analyzed press titles were convergent with the official announcements of the Polish Bishops' Conference regarding the political involvement of the Catholic Church. It is important to find an answer to the question of how the Catholic press supported one of the candidates for the office of President of the Republic. Another important question that needs clarification is whether and to what extent journalists discussed electoral programs of individual candidates. According to the author, the results of research regarding political engagement of Catholic press in the four presidential campaigns are a representative sample to determine the role of the analysed Catholic press in political communication of the Catholic Church in Poland.
EN
Political polls are an integral part of the communication process that takes place between politics and voters. They play particularly important role in election campaigns, though, apart from them, in the era of so-called permanent campaign politicians willingly and attentively listen to the voice of the public opinions adapting their political actions to the preferences of majority of citizens. The role and importance of political polls in the world is steadily growing. Over the last several years there has been a great progress in this field. Demoscopy centres improve the tools and techniques to reach the respondents and enter into new areas of life using an increasingly modern technologies. The primary objective of public opinion research is to collect and develop as much information to help in order to characterize the political market and analyse the on-going phenomena and reveal trends. From this perspective, they are one of the best tools for the diagnostic of opinion and beliefs of society. The success of public opinion research depended on purely realistic reasons. Politicians recognized the importance of surveys as a tool that is useful in the process of governance. Thus, political polls have become a barometer of public sentiment. Political polls are highly trusted by the voters who regard them as credible and influential source of political preferences of Poles.
EN
The paper presents the results of the individual depth interviews (IDI) conducted with German press journalists (16) and politicians (21) from all levels of politics (local & regional, national and European) and the most important political parties in Germany (CDU/CSU, FDP, SPD, Die Linke, Die Grünen, Piraten Partei). The answers of the respondents relate to the role of the media in politics, the importance of informal relationship between journalists and politicians and the predictions of the media impact on politics in the future.
EN
This article describes the main trends in political celebrity in the “tabloid” press. The analysis is based on articles about politicians and their families published in “Twój Styl” and “Viva” from the first editions of these magazines (“Twój Styl” from August, 1990, and „Viva” from January, 1997) until May, 2012. The paper presents: a number of articles about political celebrities, the names of the main characters, their gender, positions and party affiliations. The article proposes an operational definition of political celebrity and an empirically-grounded typology of political celebrities. The text describes the “transfer of fame” and celebrity in electoral communications.
EN
Media and communication are subjects which are closely related. For quite some time in each public debate references are made to an increasing dependence between media and communication processes. Explicit attention is paid to a changing context of the communication process, and especially the process of political communication. The role of media in the process of public communication is, on the one hand, quite traditional; that is to inform the public, popularize information and mobilize citizens to action, all in the name of the public good. On the other hand, it is also noticeable that modern media play new roles such as providers of entertainment, scandals, sensation, enjoyment. All this brings a question: which of these functions tell us about the future of the media, and – consequently – how do they change the process of political communication in the public sphere? And is this what we want?
Zeszyty Prasoznawcze
|
2014
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vol. 57
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issue 2
251-272
EN
Non-governmental organizations provide a mature form for non-formal movement organizations and intervene in different ways in politics and political parties activities. In the political communication studies they should be treated as civic participation platforms that give possibility to expand the practice of dialogue and public debate as well as partners representing civic society in relation with political actors. The aim of this chapter is to characterize and analyze the scope of mediatization of non-governmental organizations participating in political communication processes in Poland.
EN
The article presents manners and styles of the political communication of Law and Justice party with their voters on the Internet. The analysis concerns communication of the whole party as well as of the chosen candidates. In this article ideological content as well as forms and styles of communication, and their coherence and expressiveness were scrutinized.
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