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EN
The entity of the aesthetical representation of politics is studied basing on three ontological sources and three methodological views on this process: aesthetical, ethical, and psychological. The essence of the aesthetical presentation of the political sphere and the ways of representing political reality by aesthetical facilities are analyzed. The special concepts of a political symbol, the political metaphor, the political ritual, and the political myth are used in the research to discover the sensual parameters of the political aesthetization as the process and collection of the phenomena.
EN
Our paper is focused on reflecting and describing some aspects of political discourse in the Italian political community. Its aim is to identify, analyse and interpret examples of political metaphorical expressions introduced by Italian politicians that have become emblematic and have entered common Italian discourse. With regard to a terminological vacuum we also attempt to show the ongoing word-borrowing process across various language areas that contributes to the development of terminology in political discourse.
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