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Dialog z kulturą popularną w języku współczesnej powieści dla młodzieży. Gry ze sloganem reklamowym

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Lizak J.
Język Polski
|
2012
|
vol. 92
|
issue 1
55–61
EN
For many years various works inspired by new genres which occurred in communication between the 20th and 21st century have been appearing on the publishing market. It is worth noticing that there are novels based on such statements as e-mail messages, blogs, chats, text messages or advertisements. The last of them which is advertisement is especially present in the literature for teenagers. The texts introduce advertisement in form of the literal quotation or in a modified version in which the interpretational key is the knowledge of the text of the actual advert as well as the ability to decipher the game/play by the means of the popular culture language. It is a fact that the novels of Marta Fox, an author popular among the youth, are mainly based on such a mechanism and those novels are the matter of the analysis.
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