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EN
The article deals with word-formation in the language of mass media as one of the phenomena in cultural linguistics. Studies basing on the cultural linguistics approach, which stipulates the language study in close conjunction with the culture of its native speakers, serve the theoretical foundation for the research work. Nonce words collected in the Russian mass media texts and formed by non-usual methods basing on the precedent phenomena have served the actual material of the research. Study of innovations interaction with the basic precedent units has indicated the cultural linguistic marking of derivation processes taking place in the language of mass media caused by economic, political, social and cultural situation in the country. Social attitudes and evaluativity of nonce words reflect the specific features of the linguistic world picture in the contemporary Russian social community. The derived words formed on the basis of the precedent phenomena enable to focus the readers’ attention to the urgent public issues, as well as to foreground their cultural knowledge.
Jazykovedný Casopis
|
2015
|
vol. 66
|
issue 2
127-143
EN
The article is devoted to the determination of the status of precedent units (precedent names and expressions) in the system of intertextual means of contemporary Ukrainian media discourse. There was analyzed the phenomenon of intertextuality in the broad and narrow senses; the functions of precedent units that realize the main media discourse purpose of informing and influence were revealed. The analysis of the essence of precedence in linguistics gives grounds to distinguish three types of precedent phenomena: precedent texts, situations and personalities, as well as two types of precedent units: precedent names and expressions. The connection of precedent units and related concepts – winged words, aphorisms and idioms – was established. Based on a comparative analysis of the views of European and American scholars on the phenomena of intertextuality and precedence in linguistics there were singled out the means of direct and indirect appeal to prototext, which enroll the quotations and references, as well as the precedent units and allusions respectively.
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