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1

Design Management

100%
Knošková Ľ.
Studia Commercialia Bratislavensia
|
2011
|
vol. 4
|
issue 13
91-101
EN
The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of design management relates to certain management activities, methods and skills that are required to optimize and manage design processes. The objective of Design management is the creation of synergy between the creative realm and the business realm. Factors influencing the level of design management are analyzed and suggestions for incorporating design as strategic function are outlined.
2
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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension

75%
Kempen E., Christie L.
Journal of Marketing and Consumer Behaviour in Emerging Markets
|
2022
|
issue 1(14)
4-21
EN
In the ultra-high temperature (UHT) milk category, parent brands introduce line extensions as innovative product designs to address the competitiveness in the market. However, not knowing if consumers will purchase the product results in uncertainty for the product design and marketing team. Using the behavioural reasoning theory, the purpose of this study was to explore South African consumers’ reasons for purchasing a UHT line extension that was designed to include the word ‘enriched’ and other extrinsic line extension attributes comprising product packaging design, country of origin and price. An exploratory-descriptive qualitative study was conducted using six focus groups involving milk consumers from a South African university. Three behavioural approaches (i.e. curiously cautious, unconditional and habitual) emerged, with differentiating characteristics of the behaviour towards the UHT line extension. Each extrinsic product attribute was characterised by specific behavioural acts that positively or negatively infl uenced the reasons for purchasing the UHT line extension. The behavioural reasoning theory was useful in explaining the linkage between the reasons for or against purchasing a UHT line extension product and the intended behaviour, which contributes to a better understanding of consumers’ approaches to a UHT line extension. Findings can assist food designers and marketers in designing a UHT line extension that resonates with consumers.
3

Business Challenges and Design: Theory and Practice in the Furniture Industry in the Republic of Croatia

63%
Radović R.
Business Systems Research Journal
|
2013
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vol. 4
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issue 2
79-93
EN
Background: A systematic and continuous product policy management is important for a company's competitiveness and the question is to what extent and in what way companies engaged in the furniture manufacturing sector actually apply them. Objectives: The objective of this paper is to explore to what extent the design profession is involved in the product policy and teams which define market properties of products in the furniture industry. Methods: In order to achieve the objectives of this paper, the Model for Exploring the Role of Design in Defining Market Properties and the Product Policy in the Furniture Industry has been devised. Two surveys have been conducted, measuring the level of involvement of the design profession in the product policy, as well as the involvement of designers in the work of teams which define market properties of products in the furniture industry. Results: The design profession is not systematically and continuously involved in the function of the product policy as the key component in programming a company's development and growth in the furniture industry. Conclusions: Companies engaged in furniture manufacturing should consider the possibility of involving design managers in coordination and management of product development, as well as in communication coordination on the manufacturer - designer level.
4
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Product Design and Its Impact on Consumer Purchase Decision. Case Study of TBL, Azam, Coca-Cola, MeTL and Tanga Fresh Milk in Tanzania

63%
Uwera J.
African Journal of Economics, Politics and Social Studies
|
2022
|
issue 1
129-153
EN
This study wanted to find to what extent are consumers attracted by design or packages of the products when buying them. The objective of this study is to find out the impact of product design on consumer decision. The study was done by collecting data from questionnaires and interviews and they were then analyzed by using percentage distribution tables and later presented in graphical illustrations. The researcher gave the below recommendation in order for companies to succeed as they need to make sure that they care about their customers’ satisfaction before thinking of only making profits or gaining from them. From this, as product design is one of the big factors that attracts customers to buying companies products, it is very important to care about it and work really hard to accomplish this as a company.
5
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Value Creation by Engaging Customers in the Process of Product and Business Design in a Virtual Environment

51%
Łaszkiewicz A.
Handel Wewnętrzny
|
2018
|
issue 4 (375) tom II
160-168
EN
The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions referring to the use of wisdom of “crowds” in building a competitive advantage of the enterprise. The article presents the benefits of using this approach in the organisations discussed in the literature and the opinions of managers about the benefits mentioned in the research.
PL
W artykule zaprezentowano korzyści płynące ze współtworzenia wartości z konsumentami w środowisku wirtualnym na podstawie badania przeprowadzonego na grupie 134 przedsiębiorstw. Zagadnienie współtworzenia wartości jest obecnie jednym z nowych kierunków odnoszących się do wykorzystania mądrość „tłumów” w budowaniu przewagi przedsiębiorstwa. W artykule przytoczono zestawienie korzyści wynikających z zastosowania tego podejścia w organizacjach zaprezentowanych w literaturze oraz opinie menadżerów w odniesieniu do wymienionych korzyści, pozyskane w ramach prowadzonych badań.
RU
Статья представляет выгоды, вытекающие из совместного с потребителями формирования ценности в виртуальной среде на основе обследований, проведенных в группе 134 предприятий. Вопрос совместного формирования ценности – в настоящее время одно из новых направлений, касающихся использования мудрости «толпы» в формировании преимущества предприятия. В статье привели сводку выгод, вытекающих из применения этого подхода в организациях, представленных в литературе, а также мнения менеджеров насчет указанных выгод, полученные в рамках проводимых обследований.
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