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EN
The attractiveness of structured products is mainly due to the fact that the diversity of their structures corresponds to the specific preferences of different groups of investors. To determine the appropriate investment product for an investor it is necessary to identify investor preferences, attitude toward risk. The paper contains an analysis of investors preferences in relation to the payoffs from the typical structured products. Investors’ preferences are based both on the rational choice theory and the prospect theory.
EN
The economic theories taking into consideration human behavior and based on the achievements of psychology, sociology, anthropology have been evolving at a blistering pace over the last decade. Owing to that, the behavioral finance has become one of the fastest developing academic areas focused on the analysis of financial markets’ behavior. The following presentation of the most common mistakes made by investors will allow the readers of this publication to develop more effective investment strategies and establish control of the customer service in the cooperation between advisors and clients of the Wealth Management services.
EN
The article presents selected categories of behavioral finance such as framing, mental accounting, or hedonic framing, and aims to determine their significance for financial decision making. Therefore, the article makes numerous references to certain phenomena (e.g. the equity premium puzzle or the dividend puzzle) and to conceptions born in the area of behavioral finance (e.g. the Behavioral Life-Cycle Hypothesis). Due to the fact that the literature of the subject focuses on the stock market, the Author presents selected works which use the discussed categories of behavioral finance in the context of much less researched instruments, i.e. financial options. Special attention is given to the behavioral aspects of the covered call strategy.
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