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EN
The highly expressive and metaphorical language of Friedrich Nietzsche’s philosophical and literary works has been studied in numerous books and articles, but it is surprising that hardly anything has been said about his obvious inclination to use proverbs and proverbial expressions throughout his voluminous writings. Nietzsche himself was very well aware of his phraseological style that includes proverbs, proverbial expressions, proverbial comparisons, twin formulas, and also literary quotations. His well-known book Jenseits von Gut und Böse (1886, Beyond Good and Evil) is definitely no exception when it comes to the phraseological language of its aphorisms, fragments, and other short prose texts. When Nietzsche cites proverbs, he almost always varies them in such a way that his newly created anti-proverbs refl ect his search for a new value system diff erent from traditional moral codes. He clearly delights in creating blasphemous anti-proverbs from well-known Biblical proverbs. But he does the same with traditional folk proverbs, arguing that they too contain antiquated moral values. Some of these parodied, manipulated or alienated proverbs are also informed by Nietzsche’s dislike for moral didacticism, his own anti-feminism, and his desire to shock his readers into escaping from narrowly understood wisdom. Of course, Nietzsche uses also numerous proverbial phrases and idioms in order to add rhetorical strength to his arguments, relying heavily on employing such phraseological units as innovatively and at times shockingly as possible. Many contextualized examples will illustrate these points, showing that Nietzsche was indeed a masterful craftsman of employing proverbial language.
PL
The purpose of the suggested scientifi c research was the identifi cation of specifi c transformations that are subject to advertising texts and proverbial expressions in oral colloquial speech, and the study of their communicative potential. It is stated that advertising at the beginning of the 21st century became a crucial factor of many social processes and the part of the national culture, changing social norms, cultural traditions, people’s mentality and their verbal behavior. Case advertising texts became a part of society cognitive basis, and they may change when cited. In particular, the number of conclusions were made: advertising texts in oral colloquial discourse may be subject to semantic transformations (the update of semantically coherent advertising content words), structural and semantic transformations that involve lexical substitution, semantic extension and speech compression. In particular, lexical substitution occurs as a result of the replacement of one or more text components, resulting in the expression gets a new connotative shade, additional expression. Semantic extension is due to the expansion of the expression semantics as a result of involving additional language units. Speech compression is a reduction of the proverbial advertising expression, namely some case text speech components are omitted. The changed as a result of speech compression expressions enhance the expressiveness of the intertext and often add a humorous shade of meaning.
DE
Obwohl eine beachtliche Anzahl von linguistischen Monographien und Aufsätzen zu somatischen Phraseologismen vorliegt, handelt es sich dabei hauptsächlich um vergleichende Textuntersuchungen zwischen zwei oder mehr Sprachen. Von Interesse ist jedoch auch, den eigentlichen Gebrauch, die Funktion und die Bedeutung dieser Somatismen in der mündlichen und schriftlichen Kommunikation zu analysieren. Beispielsweise spielen diese gefühlshaften Ausdrücke besonders in der Liebeslyrik schon seit Jahrhunderten eine erhebliche Rolle. Der Aufsatz zeigt an Hand von Gedichten von Autorinnen und Autoren wie etwa Erich Fried, Walter Helmut Fritz, Ulla Hahn, Heinz Kahlau oder Sarah Kirsch, dass emotionelle Empfindungen in der modernen Liebeslyrik durch körperbezogene Sprichwörter und Redensarten zum Ausdruck kommen. Es handelt sich in diesen Gedichten kaum um romantische Gefühlsoffenbarungen, sondern eher um realistische und ehrliche Aussagen über das Scheitern der Liebe, die Lieblosigkeit unter Menschen und die Frage, ob echte Liebe noch möglich ist.
EN
Although there exists a considerable number of linguistic monographs and articles about somatic phraseologisms, they are primarily comparative textual analyses between two or more languages. It is, however, also of interest to analyze the actual use, function and meaning of these somatisms in oral and written communication. These emotional expressions have played a considerable role for centuries in love poetry. The article shows by way of poems by such authors as Erich Fried, Walter Helmut Fritz, Ulla Hahn, Heinz Kahlau or Sarah Kirsch, that emotional feelings are expressed through somatic proverbs and expressions in modern love poetry. These poems hardly deal with romantically expressed feelings but rather with realistic and honest expressions about failed love, the lovelessness among people and the question whether true love is still possible.
PL
Chociaż istnieje wiele lingwistycznych monografii i artykułów na temat frazeologicznych somatyzmów, to jednak są to najczęściej różnego rodzaju porównawcze analizy tekstowe między dwoma lub kilkoma językami. Interesująca jest tymczasem także analiza użycia somatyzmów, ich funkcji i ich znaczenia w komunikacji ustnej i pisemnej. I tak np. odgrywają one już od stuleci znaczącą rolę w liryce miłosnej. Artykuł ukazuje na podstawie wierszy takich autorek i autorów, jak choćby Erich Fried, Walter Helmut Fritz, Ulla Hahn, Heinz Kahlau czy też Sarah Kirsch, że we współczesnej liryce miłosnej odczucia emocjonalne wyrażane są za pomocą przysłów lub zwrotów odnoszących się do ciała. W wierszach tych nie chodzi o romantyczne wyznawanie uczuć, ale raczej o realistyczne i szczere wypowiedzi o niedanej miłości, o braku uczuć wśród ludzi, czy też o pytanie, czy prawdziwa miłość jest w ogóle możliwa.
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