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Behaviour architects: a framework for employing behavioural insights in public policy practice

100%

Olejniczak K., Śliwowski P., Roszczyńska-Kurasińska M.

Zarządzanie Publiczne / Public Governance

2019

issue 1(47)

18-32

Objectives: Responses to policy initiatives of citizens and organisations often differ from those expected by policy designers. The article offers an analytical framework for holistic mapping of mechanisms driving policy addressees’ behaviours. Research design & methods: Article uses systematic literature review of policy design and behavioural insights studies to develop the framework. The framework is then empirically tested in a case study of a policy implemented in 2015 by the government of Poland to address the problem of obesity in school children. Methods include in-depth interviews with adults parents, school principals, canteen staff, surveys, and focus groups with parents and teenagers, ethnographic observations in school canteens. Findings: The empirical test proved the utility of the analytical framework in identifying flaws in policy design. Framework helped: (1) articulating an overall theory of change of regulation; (2) reframing the policy issue in behavioural terms, i.e., stating who, how, and in what context did not comply, and (3) identifying reasons for non-compliance related to capacity, motivation and opportunities of the policy subjects. Implications / Recommendations: The article proposes that policy designers should work as behaviour architects in order to design more effective public policies and avoid policy failures. They should consider mechanisms facilitating or hampering expected behaviours of policy addressees. Contribution / Value added: This article contributes to the theory and practice of policy design. It operationalises determinants of policy compliance from the perspective of applied behavioural science. It helps public policy scholars and practitioners to think systematically about policy subjects’ behaviours, decisions, and their determinants when analysing and designing policy solution.

Towards Behaviorally Informed Public Interventions

63%

Olejniczak K., Śliwowski P.

Management and Business Administration. Central Europe

2015

issue 2

61-91

Purpose: This article informs readers about the theoretical and practical origins of the behaviorally informed interventions (BIPI), analyzes examples of the BIPI from different policy sectors and strategies they offer for policy and regulatory design, and discusses applications and implications of BIPI for public interventions. Methodology: This paper is based on a review of literature, as well as an inspection of administrative practices in OECD countries. It encompasses a systematic analysis of scientific papers from the SCOPUS database and a query carried out at the library of George Washington University. Findings: The traditional approach to public policy research is based on rational choice theory. It offers limited support, because by assuming perfect rationality of policy decisions, it overlooks existence of systematic errors and biases of human decision-making. The authors argue that behaviorally informed public interventions (BIPI) might contribute to improving the effectiveness of a number of public measures – regulation, projects, programs, and even entire policies. Practical implications: The behavioral approach allows decision-makers to better understand the decisions and behaviors of citizens, as well as to design more effective interventions with minimum effort by adapting the existing solutions to real decision mechanisms of citizens. Originality: By combining the concepts of traditional approach with the growing behavioral approach, the authors aim to propose a new theoretical framework (BIPI) to be used as a tool for policy design, delivery and evaluation.

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1 Management and Business Administration. Central Europe

1 Zarządzanie Publiczne / Public Governance

1 2019

1 2015

2 Olejniczak K.

2 Śliwowski P.

1 Roszczyńska-Kurasińska M.

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Behaviour architects: a framework for employing behavioural insights in public policy practice

Towards Behaviorally Informed Public Interventions