The purpose ofthis paper is to explore headlines in generał, first regarded as texts, and specifically headlines in Macedonia newspapers from a stylistic aspect. As far as the consideration of headlines as texts is concemed, the major criteria oftextuality are taken in view; namely: intentionality, acceptability, situationality, informativity and intertextuality. Ali ofthese criteria can be applicable when analysing headlines, specially informativity, sińce one main characteristic of publicistic style, or better said the joumalist substyle, is to be as much informative as possible, but in the case ofheadlines there is a tendency to accomplish that by being concise. When it comes to cohesion, there is not much possibility to take in regard this criteria except for ambiguity, which may be a useful strategy in the creation ofheadlines sińce it might be used to provoke the reading public, rather then to inform. This is particularly the case with headlines formulated as ąuestions.As for the linguistic features ofthe headings in Macedonian press, we may conclude that there is a tendency to write headlines by omiting the verb in the predicates consisting of adjective and/ or noun+verb. In most ofthe cases this is done with the intention to write a short headline, by conserving its informativity at the same time. In regard to the vocabulary used in headings, it should be pointed out that Turkish lexems which are part ofMacedonian vocabulary and lexems from the coloąuial style are freąuent in headlines and are mostly used with the intention to accomplish expressiveness of the language. In the context ofcreativity in headings, it is to be noted that tropes are freąuently usedin headlines, such as: comparison, metonymy, oxymoron etc. The inventivness ofthe joumalist is important and comes to light in the ability to use tropes, but at the same time having in mind the informativity and intentionality as principles in joumalistic style. Headlines are to be considered as a joumalistic form which offers space for creativity. The art ofwriting creative headlines is always interesting to study sińce joumalistic style is by its nature current, provocative and inventive.
At present, in different styles of the literary language and various spheres of communication, there is an increase in such a layer of vocabulary as the tsar-derivatives. Formed by the «word-word» model, they are the result of a secondary nomination (derivatives of meaning and morphological composition). All the tsar-derivatives are motivated by the lexeme tsar. In complex compound nouns, the tsar acts as an evaluative (feature) component. The author associates the wide dissemination of the tsar-derivatives with their complex seme composition and connotative components “best”, “outstanding among the same”, “main”, “sacred”, “large”, “turned to the old, to the past of Russia”. In this paper, an attempt to present the existence of tsar-derivatives in the sphere of publicism is made. The publicistic style, its functions, information, analytical, artistic and publicistic genres are briefly described. The emphasis is on the most important unit of the publicistic text - the headline. Attention is drawn to the specificity of the expression of the author’s position in the texts containing the tsar-derivatives. It is proved that creolised publicistic texts not only attract the attention of the reader, but also influence them.
RU
В настоящее время в разных стилях литературного языка и разных сферах общения отмечается наращивание такого пласта лексики, как царь-производные. Образованные по модели «слово + слово», они являются результатом вторичной номинации (производные по смыслу и морфологическому составу). Все царь-производные мотивированы лексемой царь. В сложносоставных существительных царь- выступает как оценочный (признаковый) компонент. Широкое распространение царь-производных автор статьи связывает с их сложным семным составом и коннотативными компонентами ‘лучший’, ‘выдающийся среди подобных’, ‘главный’, ‘сакральный’, ‘большого размера’, ‘обращённый к старине, к прошлому России’. В данной работе предпринимается попытка представить бытование царь-производных в сфере публицистики. Кратко охарактеризован публицистический стиль: его функции, информационные, аналитические, художественно-публицистические жанры. Акцент делается на важнейшей единице публицистического текста – заголовке. Обращается внимание на специфику выражения авторской позиции в текстах, содержащих царь-производные. Обосновано, что креолизованные публицистические тексты не только привлекают внимание читателя, но и воздействуют на него.
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