Search results

1

Istota wartości dla klienta w handlu detalicznym − zarys problematyki

100%

Plichta G.

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

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2011

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issue 864

67-81

EN

The paper takes a theoretical-empirical approach to defining value, which plays an essential role in customer decisions in the market. It also attempts to glean the real expectations of buyers and the provision of value. Based on available information, it explicates the importance of value in the consumer behaviour sphere. Using information obtained from surveys, the most important factors comprising the idea of customer value from the perspective of the choice of the place of purchase (commercial building) are outlined. Based on results gained from the appropriate applied statistical methods, an analysis is carried out and conclusions formulated.

2

Co to znaczy konsumować? Próba definicji pojęcia konsumpcji

75%

Iwasiński Ł.

Konsumpcja i Rozwój

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2014

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issue 4(9)

14-23

PL

Konsumpcja stała się jednym z centralnych pojęć w zachodniej kulturze. Kategorię tę, choć tak istotną dla współczesnej kultury, trudno jednoznacznie zdefiniować. Opierając się na literaturze przedmiotu, w artykule przeprowadzono dyskusję nad znaczeniem tego pojęcia. Stwierdzono, że nie ma zgody co do definicji konsumpcji. W różnych jej ujęciach nacisk kładziony jest na jeden z trzech czynników: zaspokajanie potrzeb; utratę wartości konsumowanego dobra, jego zużycie; akt kupna. Wartość artykułu wynika ze wskazania różnych sposobów pojmowania konsumpcji i zwrócenia uwagi na możliwość szerokich zastosowań tej kategorii dla opisu współczesnej rzeczywistości społecznej.

EN

Consumption has become one of the central notions in the western culture. This category, though so important for the contemporary culture, can hardly be defined explicitly. Based on the subject literature, the author in his article carried out discussion on the importance of this notion. He stated there was no consent as to the definition of consumption. In different approaches to it, an emphasis is made on one of the three factors: meeting needs; loss of value of the consumed good, its depletion; act of purchase. Value of the article results from the indication of various ways of understanding consumption and paying attention to the possibility of wide applications of this category for description of the contemporary social reality.

3

Is Gen Z so Different? An Analysis of the Impact of Comparative Advertising

75%

Gajanová Ľ., Nadányiová M., Majerová J., Kollár B., Pražáková A.

Communication Today

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2023

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vol. 14

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issue 1

66-85

EN

Comparative advertising, the legislative regulation of which has long discouraged European companies from using it, has become an essential component of promotion in recent decades, although the approach of individual countries to it differs significantly and its influence varies depending on the cultural aspect, or the age of the recipients. The study deals with Generation Z, which differs from previous generations in general, and therefore it is not possible to use the same procedures and methods for them as for the rest of the population. The aim of the study was to find out whether comparative advertising is suitable for Generation Z as an extraordinary cohort and whether this segment of potential customers can be considered as a homogeneous group or a heterogeneous object for business marketing communication. It was determined whether Generation Z trusts this type of advertisement (ad believability) and whether this advertisement positively affects their purchase behaviour (purchase intention). Due to the nature of the research objectives, one-dimensional descriptive statistics and two-dimensional descriptive statistics for the evaluation of interdependent variables (Chi-square test) were used. Based on our research, it can be argued that Generation Z perceives comparative advertising differently from the rest of the population and cannot be subjected to the same processes as other generations.

4

Przemysł spożywczy w Polsce i jego baza surowcowa

75%

Kapusta F.

Ekonomia XXI Wieku

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2015

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issue 2 (6)

9-27

EN

The aim of the study was to characterize the changes in the way of obtaining food by man, showing the development of food industry and the specific nature of its actions, to define renewable raw materials base, to characterize the volume of production and purchasing basic agricultural products in 1990, 2000 and 2010, to show the changes in the sizes of concentration the production of basic agricultural products in 2002 and 2010 and to characterize changes in the forms of food industry supply of agricultural raw materials. The paper is based on the literature compact and continuous research and statistical information. The satisfaction of human needs has a long history, and food is among these needs in the first place. The invention of methods of food preservation formed the basis for the development of food industry. The food industry is an economic activity involving the processing of agricultural products into finished or semi-finished food products and fodder using industrial production methods. According to the European Classification of Activities it is Chapter 15, “Manufacture of food products and beverages” which includes nine groups (industries) of activities. The beginnings of the development on Polish lands date back to the turn of the eighteenth and nineteenth centuries. Previously, farmers and artisans dealt with the processing of agricultural raw materials. Today, the food industry produces approx. 20% of sold production of industry, employs approx. 14% of the staff and participates in approx. 10% of investment. It is subject to transformations in which the number of micro, small and medium-sized entities is reduced, and the number of large entities is increased. Similar changes occur in the number of employees: the value of the total production sold and from small, medium and large entities increases, and from micro-entities decreases. Agriculture is a source of renewable raw materials used for different purposes, while their use by food industry to produce food is at the forefront. Relatively stable demand for food products is accompanied by the variable supply of raw materials. In addition, these materials are characterized by a diverse durability. Therefore there is a need to develop various forms of cooperation between primary producers and processors to ensure their rhythmic delivery, because this ensures efficient processing. The various branches of the processing industry develop various forms of cooperation with the manufacturers of raw materials. There are spatial, organizational, technological and economic ties between processing units and primary producers. The production of raw materials is subject to fluctuation and concentration: the number of manufacturers of individual products is reduced and the scale of production is increased. All this is aimed at attracting more better quality and easier accessible resources to processors. In terms of supplying processing plants with raw materials, in principle there are three forms: free-market purchase, buying from regular suppliers (often contractual), and own production organized by plants.

5

Analiza empiryczna zachowań konsumenckich sektora spożywczego

63%

Majchrowska G., Tomkiewicz K.

Ekonomika i Organizacja Przedsiębiorstwa

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2015

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issue 11 (790)

48-65

PL

Celem artykułu jest scharakteryzowanie zachowań konsumenckich pod względem trzech perspektyw: antropologicznej, psychologicznej, socjologiczno-kulturowej. Przedmiotem badań jest próba stworzenia czynników klasyfikacji zachowań konsumenckich. Pytania zawarte w kwestionariuszu ankiety pozwoliły zweryfikować stawiane wcześniej hipotezy. M.in. wyniki badań mówią o tym, iż konsumenci częściej kupują artykuły spożywcze w hipermarketach niż w delikatesach. Smak częściej przesądza o zakupie artykułów spożywczych niż marka produktu. Konsumenci wolą robić zakupy po pracy, przy zakupie artykułów spożywczych kierują się opinią grupy odniesienia. Czynniki klasyfikacji zachowań konsumenckich to: wpływ i oddziaływanie środowiska zewnętrznego na konsumenta; wpływ grup odniesienia na przyzwyczajenia konsumenckie; miejsce i czas dokonywania zakupów. Wcielony w życie zaproponowany zestaw czynników klasyfikacji zachowań konsumenckich przyniósłby korzyści dla dużych koncernów spożywczych jak i dla konsumentów.

EN

The purpose of the article is to characterize consumer’s behavior in terms of three objectives: anthropological, psychological, socio-cultural. The aim of the research is an attempt to create classification factors of consumer’s behavior. The questionnaire allowed to verify the hypothesis presented earlier. Among others, the result shows that consumers more often buy groceries in supermarkets than in the grocer’s. Taste often determines the purchase of product rather than its brand. Consumers prefer to do shopping after work, when buying groceries consumers are guided by the opinion of the reference group. Factors of consumer’s behavior classification include: the influence and impact of the external environment on the consumer; influence of reference groups on consumer’s habits; place and time for shopping. The classification factors presented above would be very beneficial for multicorporate food enterprises.

6

Zásoby

63%

Kristina K., Jiří T., Dana W.

Littera Scripta

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2009

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vol. 1

5-11

EN

Firstly we should define the concept inventory. We generally speak about short- term assets that are consumed by a single application. They are got through purchase or company production. However we often find out that students are often mistaken speaking and writing about material, product and goods. These items represent inventory. However they are really different in their essence. So the target of this contribution is to describe differences among these concepts.

7

Výskum reklamy prostredníctvom výskumného formátu Anketa AD06

63%

Baláž I.

Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne

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2012

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issue 1

305-337

EN

Quantitative research based on earlier research format AD06 Survey (Anketa AD06) is focused on in the present paper. In terms of most possible relevancy the research uses a broad respondent sample. The conclusions of the research sketch the problems of advertisement broadcast time, the impact of advertisement on consumer action such as purchase and the problem of advertisement’s impact on the behaviour of consumer in social surrounding. The conclusions also deal with further findings, interpretation and prognosis in areas of purchase behaviour of consumers.

8

Jak „kupowali” Grecy? Kilka uwag do wywodu Gajusza poświęconego umowie kupna-sprzedaży (Gai. 3.141)

45%

Grochowski J.

Łódzkie Studia Teologiczne

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2018

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vol. 27

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issue 2

33-40

EN

The article discusses the problem what an ancient trade contract was called. Did Greeks perceive it only as a barter exchange or a purchase agreement? Perhaps this difference was insignificant or irrelevant? In order to solve this mystery the author follows the footsteps of Gaius’ way of thinking, dating back to the Roman times. Although Homer cannot be considered a jurist, his texts provided Gaius with valuable input. They enabled the ancient jurist to a make well-grounded point in one of the most renown juridical discussion of ancient times between Sabinians and Proculians. The author analyzed Gaius’ text and searched for the original sense of Homer’s poetry so as to rediscover the true nature of an original trade transaction in ancient Greece.

9

A fuzzy model for the evaluation of suppliers of material resources to machine-building enterprises

32%

Kozlova E., Volynsky V.

Ekonomia Międzynarodowa

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2016

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issue 15

245-277

PL

Przedmiotem badań jest proces wyboru dostawców materiałów w przedsiębiorstwach sektora budowy maszyn. Celem jest identyfikacja czynników ulepszających ten proces w dużych przedsiębiorstwach. Zbudowany model przetestowano na przedsiębiorstwie „KRANEKS”. Podstawy teoretyczno-metodologiczne pracy zawierają się w obrębie analizy systemów, rachunkowości zarządczej i ekonometrii. W rezultacie stworzone metodologię oraz algorytm wyboru dostawcy oraz hierarchiczny model wnioskowania rozmytego dla oceny dostawców. Narzędzia te dobrze nadają się do wspierania decyzji o wyborze dostawców w przedsiębiorstwie sektora budowy maszyn. W istocie mogą one wspierać decyzje w każdym przedsiębiorstwie produkcyjnym, które zgłasza zapotrzebowanie na dostawy licznych materiałów. Narzędzia te mają poprawiać efektywność decyzji administracyjnych oraz wspierać działy zakupów tego rodzaju przedsiębiorstw.

EN

The subject of our research is the process of selecting a supplier of material resources to machine-building enterprises. The aim of this work is to identify factors that improve the process of supplier selection of material resources to large enterprises. Testing this model is made on the example of the “KRANEKS” machinebuilding enterprise. The methodological basis of the scientific research is work in the fields of systems analysis, management accounting, and econometrics. As a result of the research, a methodology and estimation algorithm of suppliers was developed, as well as a hierarchical model of fuzzy inference to supplier evaluation. These developments are mainly aimed at supporting decision making in choosing the best provider for a machine-building enterprise. These developments mainly focused on decision support in choosing the best provider for an engineering enterprise whose list of material resources runs into the thousands. They are aimed at improving the efficiency of administrative decisions in the supplier selection process of machine-building enterprises and improving the work process of their purchasing departments.

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