Search results

1

Postrzeganie reputacji wśród mikroprzedsiębiorstw w procesie zarządzania i budowania trwałych relacji biznesowych

100%

Grzebyk M., Filip P.

Przedsiębiorstwo i Region

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2013

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issue 5

56-64

EN

Attaining and maintaining good reputation is not an easy task, especially for micro-enterprises. Moreover risk of losing it is big. To maintain good reputation such enterprises have to undrestand its importance and the power of its influence. The aim of this article is to circumscribe the importance of reputation for microenterpises, how they cope with buliding it, what kind of factors are taken into account while estimating reputation, what instruments are used in bulding it, and finally what effects it brings.

2

Selected methods of studying a college’s image

100%

Kowalska-Jarnot K.

Managerial Economics

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2019

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vol. 20

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issue 2

133-150

EN

Positive image and reputation building are important strategies in developing the permanent recognition of a college in the education market. Although it seems challenging to measure image and reputation, they are an important opportunity to gain a competitive advantage due to the fact that they are unique, hard to imitate and increase a college’s chances of attracting more students. Image management requires systematic marketing research. This article is the author’s proposition for a set of image research methods that can be used by colleges.

3

Using a Surname in a Trademark: Has the Messi Case Changed Case-Law?

100%

Anh L. V., Buchalska J.

Krytyka Prawa. Niezależne studia nad prawem

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2022

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vol. 13

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issue 3

67-84

EN

Using a surname as a trademark or part of a trademark has been the subject of numerous case-laws and has been widely discussed in the literature. However, it seems that after the Messi case (cases C-449/18 P and C-474/18 P), the Court of Justice of the European Union (CJEU) seems to have departed from their previous approach where it was held that surnames in trademarks should be treated as normal signs. In the Messi case, the CJEU, however, ruled that the reputation of Messi – an internationally famous football player – is so well known that an average consumer, seeing the ‘MESSI’ mark placed on clothing, gymnastic or sporting articles and protective equipment, will establish a link between the mark and the sports personality, despite the similarity between the ‘MESSI’ mark to the ‘MASSI’ brand name, a previously registered trademark. However, this ruling gives rise to the following questions, which this article seeks to address: - How can one prove that someone’s surname is globally recognised? - Why did the CJEU decide that Messi is better known than, for instance, Picasso who was the subject of the previous case? Who else can be as famous as Messi if Picasso was held not to be? - Has Messi changed the CJEU’s approach and opened the floodgates to expand trademark protection for an unlimited number of trademarks?

4

Reputation determinants of the banking sector in Poland

100%

Idzik M., Gieorgica J.

Bezpieczny Bank

|

2019

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vol. 77

|

issue 4

81-109

EN

The objective of this paper is to identify the determinants of reputation of the banking sector in Poland and to segment the society according to the factors that shape the reputation. Banks in Poland have a good reputation. The factors of a good reputation are in clear advantage over the factors of a bad reputation. The most important things in shaping the banks’ reputation are the axiological determinants. Their significance is three times as high as the effectiveness determinants linked to the satisfaction with the banking services, and it is much higher than the impact of the normative determinants connected with the institutional aspects of the banking sector. The three selected homogeneous typological groups of consumers differ from each other in terms of normative, axiological and altruistic determinants that shape the reputation. The effectiveness determinants do not diversify the consumers in terms of their impact on the the banks’ reputation assessment. The most important touch points that shape the banks’ reputation are: consumers’ personal experience, customer service attendants in the banks, friends’ opinions as well as the opinions of the people who are regarded by the consumers as experts. When modelling the reputation determinants, a structural equation modelling method (SEM) was used. Studies were carried out on a nationwide representative sample of N=1000 residents of Poland using the CAPI method in March 2019.

5

CORPORATE REPUTATION AND CUSTOMER LOYALTY AS THE MEASURES OF COMPETITIVE ENTERPRISE POSITION – EMPIRICAL ANALYSES ON THE EXAMPLE OF POLISH BANKING SECTOR

100%

Szwajca D.

Oeconomia Copernicana

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2016

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vol. 7

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issue 1

91-106

EN

In order to determine the competitive position of a company not only the traditional measures of market position (market share) and financial position (financial ratios) are used, but also the qualitative measures concerning intangible resources. Customer satisfaction and customer loyalty are the two most commonly applied qualitative measures. Due to the growing importance of intangible resources, and of reputation in particular, the need arises to use the reputation indicator as a measure of competitive position in achieving a long-term competitive advantage and building the enterprise value. The purpose of this article is to identify the competitive position indicated by the level of corporate reputation in comparison with the customer loyalty indicator and the most popular traditional measures based on the example of banking sector. For calculation of qualitative measures the method of survey was used, conducted among the retail banking customers. The study showed a weak relationship between reputation and loyalty: the banks that received the highest ratings of reputation, obtained the poorest results in terms of loyalty. Due to the limited subjective and methodological scope of research, the results cannot constitute a sufficient basis to prove this thesis, however, they may constitute a good starting point for conducting broader research in this area.

6

Indirect reciprocity: The concept and psychological mechanisms

100%

Szcześniak M.

Roczniki Psychologiczne

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2018

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vol. 21

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issue 2

107-129

EN

The paper has an exploratory character and provides an overview of selected perspectives on both downstream (“as you scratch someone else’s back, I will scratch yours”) and upstream (“pay it forward”) versions of indirect reciprocity. Sociobiologists’ point of view is presented, as their work has contributed to the fact that the reciprocity of openness to a third party has become a subject of research in other scientific fields. Next, the concept of downstream and upstream indirect reciprocity is explained, according to the nomenclature used by selected mathematical biologists and economists. Finally, a psychological view of both forms of indirect reciprocity (positive and negative) is given through theoretical considerations, examples of empirical studies, as well as selected mechanisms and determinants that may underlie the phenomenon.

7

Reputation and its measurement. An institutional approach

100%

Adamska A., Dąbrowski T. J.

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2017

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vol. 20

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issue 7

51-61

EN

The article deals with the issue of identifying and measuring institutions. As an example, reputation was taken into consideration. The analysis leads to the conclusion that reputation could be treated as an institution and could be measured in the context of its impact on economic outcomes. This measurement can be carried out at three levels of detail: micro, meso and macro, among these the third is the least recognised in new institutional economics.

8

Reputacja jako wartość dla klientów kreująca wartość przedsiębiorstwa

89%

Rutkowska A.

Kwartalnik Nauk o Przedsiębiorstwie

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2015

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vol. 37

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issue 4

37-44

EN

The article focuses on corporate reputation, considered in the context of generating business value through creating value for customers, and impact on customer value for the company. The author showed how thanks to the good reputation the firm creates benefits for customers, which translates into in-creased customer value for the company. Reputation is a valuable and desirable good, which in turn creates the value for both, the company itself and its stakeholders.

PL

Artykuł porusza temat reputacji przedsiębiorstwa, rozpatrywanej w kontekście generowania wartości przedsiębiorstwa poprzez tworzenie wartości dla klientów oraz oddziaływanie na wartość klientów dla przedsiębiorstwa. Autorka pokazała, jak dzięki dobrej reputacji tworzone są korzyści dla klientów, co przekłada się na wzrost wartości klientów dla firmy. Reputacja jest dobrem cennym i pożądanym, przez co jest wartością zarówno dla samego przedsiębiorstwa jak również dla jego interesariuszy.

9

The Image of a University of Economics from the Perspective of University Candidates - Based on the SGH Warsaw School of Economics

88%

Tabor-Błażewicz J.

e-mentor

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2018

|

issue 5 (77)

67-72

EN

The article aims at broadening the knowledge in the area of the image of a university. It provides an overview of research on factors influencing the perception of a university and its impact on the satisfaction and loyalty of students. The author also proposes a definition of the ‘university of choice.’ The paper is based on the results of research carried out on a sample of over 400 respondents – candidates for studies at a Polish state economic university: SGH Warsaw School of Economics. One of the aims of that research was to examine their perception of the image of the university. The results obtained indicate the importance of links between the educational offer, the labor market and future careers of candidates, while the conducted factor analysis provides some additional information concerning new trends in economics and business.

10

Zmiana wizerunku i postrzegania organizacji w opinii użytkowników sieci

88%

Kurek O., Ochmański H.

Biuletyn Edukacji Medialnej

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2013

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issue 2

87-100

EN

Reputation or the way as the organisation is regarded by its business environment very often are the most important factors which can have a strong impact on its chances to compete with other market’s organisations. In the article there have been shown tools that can be used in order to build or change organisation’s image, examples of reputation and information campaigns which were made in Poland, and results of research which main purpose was to evaluate efficient of those campaigns.

11

Public relations and strategic management: Institutionalizing organization–public relationships in contemporary society

88%

Grunig J. E.

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2011

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vol. 4

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issue 1(6)

11-31

EN

Public relations is a critical profession in contemporary society, which is characterized by global interaction, relationships, and responsibility. Unfortunately, public relations has been institutionalized as a symbolic-interpretive activity that organizations use to exert their power over publics and to disguise the consequences of their behaviors from publics, governments, and the media. This article discusses an alternative role for public relations as a strategic management rather than a messaging activity. It presents a model of public relations in strategic management and examines research that elaborates segments of the model: environmental scanning, stakeholders and publics, issues and crises, scenario building, cultivating and evaluating relationships, tracing the effect of relationships on reputation, planning and evaluating communication programs strategically, and how digital media can be used to further the strategic management process. It concludes that research is needed on how public relations can be empowered and institutionalized as a strategic management activity.

12

Digital Reputation Management in American Cancer Hospitals : A Proposed Model

88%

Medina Aguerrebere P., Medina E., Gonzalez Pacanowski T.

Central European Journal of Communication

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2022

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vol. 15

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issue 2(31)

265-285

EN

Cancer patients face complicated situations from an emotional, social and physical perspective. Hospitals help them through implementing corporate communication initiatives based on social media platforms. This win-win relationship allows hospitals to reinforce their brand reputation. This paper aims to better understand how cancer hospitals manage social media platforms for enhancing their brand as well as their relationships with stakeholders. To do that, we carried out a literature review about corporate communication in health organizations, as well as a content analysis about how the top 100 American cancer hospitals managed their corporate website as well as their corporate profile on Facebook, Twitter and YouTube for branding initiatives. Finally, we proposed the Reb Model for Branding Cancer Hospitals. We concluded that thanks to social media, cancer hospitals can reinforce their brand because these platforms allow them to promote human values, improve their internal processes and become a true source of scientific information.

13

Self-presentation. Enterprise impression management as part of external reporting

88%

Jaworska E., Bucior G.

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

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2017

|

issue 474

150-159

EN

The way companies communicate with stakeholders is, among others, sharing of annual reports containing information on the corporate’s performance. The companies can present financial and non-financial information in a way that will serve their interests, using a variety of narratives. The aim of the study is to present the issues of impression management in the company’s financial reporting and the management strategies used to create the desired image. The method used was an analysis of available literature. The authors were primarily interested in the published research on: (1) the relationship between the following concepts: impression, image, reputation, self-presentation (2) impression management essence (3) impression management strategy in external reporting (4) directions of impression management usage in accounting and reporting. The study is a theoretical basis for further research covering the conduct of Polish companies in the context described.

14

Historický vývoj konceptů fámy a „veřejného mínění“

75%

Soukalová K.

Historická sociologie (Historical Sociology)

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2015

|

vol. 1

95-114

EN

This article deals with the relationship between public opinion and rumour from ancient times, through the Middle Ages and right up to today. It will examine the terms which were used and which often depended not just on a particular author but usually an entire social class. The most often used terms to describe opinion, fama and existimatio, occurred in the speeches of politicians which were presented as the valuable opinions of the elite whereas the concepts opinio, rumor or sermo were considered as low value and unreliable opinions of plebeians to whom the ruling classes attributed the spreading and creation of rumours. The concept of fama, more often fama publica, indicated in the Middle Ages a local network of knowledge, a mechanism for the collective evaluation of an individual. In this sense it played an important role in the courts of law. The issue of rumours is common to all subsequent historical periods because public opinion usually both generated, and was supported, by rumour. The article also puts forward a hypothesis why the all-powerful fama dissapeared from the courtrooms, why it lost its significance and became purely a rumour.

15

Dylematy etyczne specjalistów public relations w procesie zarządzania kryzysem

75%

Adamus-Matuszyńska A.

Prakseologia

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2008

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issue 148

81-105

EN

The paper explains what ethical dilemmas a public relations specialist meets when dealing with the process of crisis management. The business ethics of each organisation is created by behaviours and decisions of its employees and managers. The cores of business ethics are values, which influence and determine the activities in every situation. In the time of business scandals, lack of political stability and difficult economic situation there have been some issues and questions expecting for rapid answers. Events such as creative accounting and frauds have shaken audience confidence and loyalty. Tragic accidents during terrorist attacks have also alarmed people in both the economy and society. The mentioned events which involve high profile organizations make many business specialists be more concern about business ethics, responsibility as well as corporate image and reputation. As a result, when managing a crisis a public relations professional has to solve unexpected ethical dilemmas. The ethical values with the idea of responsibility at the top are of significant importance for the contemporary business.

16

Zaufanie i reputacja firm ubezpieczeniowych w ocenie klientów indywidualnych

75%

Grzebieniak A.

Ekonomika i Organizacja Przedsiębiorstwa

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2015

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issue 12 (791)

46-55

PL

Firmy ubezpieczeniowe to instytucje zaufania publicznego, które powinny jednak dbać bardziej o zaufanie społeczne, gdyż oznacza to uzyskanie statusu bycia darzonym zaufaniem. Ważną częścią kształtowania tak rozumianych stosunków społecznych jest reputacja, która oznacza ogólną opinię i rozgłos wśród ludzi. W procesie budowania zaufania i reputacji firmy ubezpieczeniowe muszą stosować różne instrumenty marketingowe, z których najważniejszy obecnie wydaje się być „client relations”, czyli instrument dotyczący zarządzania i ochrony relacji firmy z jej najważniejszymi klientami. Relacje te muszą opierać się na sprawiedliwości i partnerstwie, ponieważ czynniki te najbardziej wpływają na zaufanie do firm ubezpieczeniowych. Reputację firmy ubezpieczeniowej buduje najbardziej renoma i innowacyjność, utratę reputacji najbardziej niedostateczna jakość procesu likwidacji szkód i systemu obsługi klienta.

EN

Insurance companies are institutions of public trust, which should, however, care more about the public's trust, because it means obtaining the status of being means with felt confidence. An important part of shaping social relations so understood is the reputation, which is the general opinion and notoriety among the people. In the process of building trust and reputation of the insurance companies have to use different marketing tools, most important of which now seems to be "client relations", which is an instrument for the management and protection of the company's relations with its major customers. These relations must be based on fairness and partnership, because they have the greatest impact on confidence in insurance companies. The reputation of the insurance company builds the most renown and innovation, loss of reputation most unsatisfactory quality of claims handling and customer service system.

17

Перспективы стилистики дискурса в свете дальней и отложенной прагматики

75%

ХАЗАГЕРОВ Г. Г.

Stylistyka

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2014

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vol. 23

101-112

EN

This páper reports on the dynamics of the anthropocentrism principle which has deter- mined three development stages o f linguistic pragmatics - communicative, cognitive and discursive ones. In the first (communicative) slage the anthropocentrism principle in the pragmatics involves emphasis on speech acts of one communicant. The second (cognitive) stage is characterized by applying to mental States o f the communicant and aims to explain the relationship language - mind ~ speec h , on the one hand, and involvement of interdisciplinary relations, on the other hand. In the third (discursive) stage, the anthropocentrism principle expands to cognitive and speech interaction o f communicants and their groups within discourses of different types signifying the leading role o f linguistic pragmatics in the evolvemenl o f discourse linguistics. An overview of discourse interpretations is given which include: research materiał (discourse is a text, an excerpt of a text or a complex of texts), object (discourse is a process) and subject (discourse is a unity o f communication process and text).

18

Sweden as a “pariah state” in times of COVID-19 pandemic?

75%

Kobierecka A.

Przegląd Zachodni

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2020

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issue 4 (377)

69-96

EN

The occurrence of the COVID-19 pandemic brought new challenges for the governments. Those challenges refer to many different areas, among others related to aspects of a country’s image. The main research problem relates to whether making different decisions than the majority of governments impacts the perception of a state and whether it makes it a “pariah state”. In the case of the COVID-19 pandemic, a focus is put on Sweden, which decided to implement solutions far different from the majority of EU member states. Since Sweden is a widely recognized state, it is an interesting case to be analyzed. The main stress is put on how Sweden’s different stance on COVID-19 influences the way it is perceived by other member states and whether it makes it subject to wider restrictions. The research question refers to whether decisions made by the Swedish decision-makers during the COVID-19 pandemic influenced the way Sweden is treated and perceived by other EU member states. The research is strongly embedded in the concept of soft power and soft disempowerment. The research is based on a comparative method where data referring to both the stage of epidemics in all EU member states and the scope of implemented restrictions are confronted

19

Reputacja sektora bankowego w Polsce – wnioski z badania w 2019 roku

75%

Idzik M., Gieorgica J.

Bezpieczny Bank

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2019

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vol. 76

|

issue 3

75-93

EN

The aim of the paper is to discuss the main results of the „Banking Reputation” study. It analyzed whether the stability of the banking system is the result of its good reputation or, conversely, whether the banking sector has a good reputation due to its stability and operating rules. Empirical research was carried out on a nationwide representative sample of N = 1000 inhabitants of Poland. Interviews were conducted using the CAPI method in March 2019. Banks in Poland have a good reputation. Good reputation factors definitely dominate over bad reputation factors. Banks have improved the quality of customer relationships, and satisfaction with bank services has increased. The most important factor in banks’ reputation is the correct response by banks and financial safety net in Poland to normative expectations formulated by consumers towards banks.

PL

Celem opracowania jest ocena reputacji sektora bankowego w Polsce w świetle przeprowadzonych badań empirycznych. Badano czy stabilność systemu bankowego jest efektem dobrej reputacji czy raczej sektor bankowy posiada dobrą reputację dzięki swojej stabilności i regułom działania. Badaniami objęto ogólnopolską reprezentatywną próbę 1000 mieszkańców Polski. Wywiady realizowano metodą CAPI w marcu 2019 r. Wyniki dowodzą, że banki w Polsce posiadają dobrą reputację. Czynniki dobrej reputacji zdecydowanie dominują nad czynnikami złej reputacji. W ujęciu dynamicznym banki poprawiły jakość relacji z klientami i wzrosła satysfakcja z usług banków. Według badanych najważniejszym czynnikiem reputacji banków jest właściwa reakcja banków i sieci bezpieczeństwa finansowego na oczekiwania normatywne formułowane przez konsumentów pod adresem banków.

20

Reputacja sektora bankowego 2020 – kluczowe wyniki i wnioski z badania

75%

Idzik M., Gieorgica J.

Bezpieczny Bank

|

2020

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vol. 80

|

issue 3

118-142

EN

The aim of this paper is to present the main results of the recent "Banking Reputation" study, as well as significant correlations that accompany various levels of reputation score. Empirical research was carried out on a nationwide representative sample of N = 1000 inhabitants of Poland. Interviews were conducted using the CAPI method in February 2020. According to the majority of the population in Poland banks have a good reputation, although there is a fraction which states otherwise. The general reputation index places the banking sector in the area of good reputation second year in a row. Last year banks in Poland managed to limit the quantity of their customers’ negative experiences. Perceived bad publicity was also lower than a year before, however, the level of customers’ satisfaction also decreased. It is argued that direct customers’ experience with banks positively influences their reputation score.

PL

Celem opracowania jest pokazanie kluczowych wymiarów oceny sektora bankowego w świetle przeprowadzonych badań w ramach cyklicznego projektu „Reputacja sektora bankowego” oraz istotnych zależności pomiędzy reputacją oraz szeregiem czynników towarzyszących różnym poziomom jej oceny. Badania empiryczne wykonano na ogólnopolskiej reprezentatywnej próbie N=1000 mieszkańców Polski. Wywiady realizowano metodą CAPI w lutym 2020 r. Większość społeczeństwa ocenia, że banki w Polsce mają dobrą reputację, niemniej istnieje frakcja, która ocenia ją negatywnie. Ogólny poziom wskaźnika reputacji plasuje banki w obszarze reputacji dobrej drugi rok z rzędu. Czynniki dobrej reputacji zdecydowanie dominują nad czynnikami złej reputacji. Banki ograniczyły skalę negatywnych incydentów bezpośrednich, spadła też ekspozycja na informacje negatywne pod ich adresem, jednak poziom satysfakcji z usług uległ osłabieniu. Bezpośrednie doświadczenia klientów z bankami istotnie podnoszą poziom ich oceny w społeczeństwie.

Refine search results

Postrzeganie reputacji wśród mikroprzedsiębiorstw w procesie zarządzania i budowania trwałych relacji biznesowych

Selected methods of studying a college’s image

Using a Surname in a Trademark: Has the Messi Case Changed Case-Law?

Reputation determinants of the banking sector in Poland

CORPORATE REPUTATION AND CUSTOMER LOYALTY AS THE MEASURES OF COMPETITIVE ENTERPRISE POSITION – EMPIRICAL ANALYSES ON THE EXAMPLE OF POLISH BANKING SECTOR

Indirect reciprocity: The concept and psychological mechanisms

Reputation and its measurement. An institutional approach

Reputacja jako wartość dla klientów kreująca wartość przedsiębiorstwa

The Image of a University of Economics from the Perspective of University Candidates - Based on the SGH Warsaw School of Economics

Zmiana wizerunku i postrzegania organizacji w opinii użytkowników sieci

Public relations and strategic management: Institutionalizing organization–public relationships in contemporary society

Digital Reputation Management in American Cancer Hospitals : A Proposed Model

Self-presentation. Enterprise impression management as part of external reporting

Historický vývoj konceptů fámy a „veřejného mínění“

Dylematy etyczne specjalistów public relations w procesie zarządzania kryzysem

Zaufanie i reputacja firm ubezpieczeniowych w ocenie klientów indywidualnych

Перспективы стилистики дискурса в свете дальней и отложенной прагматики

Sweden as a “pariah state” in times of COVID-19 pandemic?

Reputacja sektora bankowego w Polsce – wnioski z badania w 2019 roku

Reputacja sektora bankowego 2020 – kluczowe wyniki i wnioski z badania