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Competitive Positions in Restaurant Business in Present-Day Conditions Based on the Example of Chernivtsi (Ukraine)

100%

Yemchuk T., Arpul O.

Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego

2020

vol. 34

issue 1

92-107

Intensification of competition in restaurant business is accompanied by the emergence of a large number of competing dining establishments in both domestic and foreign markets, the increase of market requirements that force restaurants to continuously develop their strategic potentials, seek for various options for their effective work and create new competitive advantages. Availability of such advantages in restaurant industry is among the most important preconditions to obtain the surplus and develop business, which determines the relevance of the present research. Thus, the present study is aimed at demonstrating the ways of helping an increase of the competitiveness and efficiency in public catering establishments in present-day conditions of economic management. The authors discuss the concept of competitive advantages, analyse the results of the assessment of restaurant competitiveness (60 restaurants of Chernivtsi have been assessed), and suggest criteria to help rank the restaurant-type establishments of Chernivtsi by indicators of their competitiveness. The company’s total rating combines all important parameters (indicators) of financial and economic activity, marketing, investment, production activities, etc. Rating of competitiveness makes it possible to see which the best restaurants are, as well as to determine further goals and steps for those who gained fewer points. These goals and steps include: efficient use of available potential; definition and expansion of the range of products; up-to-date serving; development and introduction of new forms of service; development of customer-oriented complex of restaurant services based on the study of customers’ habits; increase of staff competitiveness; reduction of restaurant expenses; attraction of new customers by way of modern advertising campaigns, etc.

The Whistle Stop Café as a challenge to the Jim Crow bipartition of society in Fannie Flagg’s Fried Green Tomatoes at the Whistle Stop Café

38%

Niewiadomska-Flis U.

Roczniki Humanistyczne

2016

vol. 64

issue 11: Anglica

171-186

The American South’s social order, based as it was on white supremacy and subordination of women, is reflected in the space of the café in Fannie Flagg’s Fried Green Tomatoes at the Whistle Stop Café. The titular café run by two white women, Idgie Threadgoode and Ruth Jamison, becomes a site of contestation of that very social order. In the early 1930s Idgie and Ruth, the main heroines in Flagg’s novel, move out of their respective homes into the back of the café, which will offer its services till 1969. Their decision to run a café together has a twofold significance: they reject/transcend domesticity, a socially prescribed space for women, and they act on their increased sensitivity to help the disempowered and oppressed—the black and the poor—during the Jim Crow period. The ownership and management of the café allows Idgie and Ruth to negotiate and redefine their identities in the context of racial oppression and subordination of white women.

Porządek społeczny Amerykańskiego Południa, oparty na supremacji białych oraz podporządkowaniu kobiet, znajduje odzwierciedlenie w przestrzeni kawiarni w powieści Fannie Flagg Smażone zielone pomidory. Tytułowa kawiarnia prowadzona przez dwie białe kobiety, Idgie Threadgoode i Ruth Jamison, staje się miejscem kontestacji właśnie tego porządku społecznego. Na początku lat 30. XX w. Idgie i Ruth, główne bohaterki powieści Flagg, wyprowadzają się ze swoich domów, aby zamieszkać razem na tyłach kawiarni, która będzie działać do 1969 r. Decyzja, aby otworzyć kawiarnię, ma podwójne znaczenie: bohaterki odrzucają / wykraczają poza przynależność do zacisza domowego, społecznie przypisywanego kobietom, ponadto – w czasach gdy prawa „Jim Crow” regulowały zinstytucjonalizowaną segregację rasową – postępują zgodnie z empatyczną wrażliwością społeczną, nakazującą im pomagać zarówno uciskanym czarnoskórym, jak i ubogim białym mieszkańcom miasteczka. Prowadzenie kawiarni pozwala Idgie i Ruth negocjować i na nowo zdefiniować własną tożsamość w kontekście sprzeciwu wobec ucisku rasowego oraz męskiej dominacji nad kobietą.

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1 Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego

1 Roczniki Humanistyczne

1 2020

1 2016

1 Arpul O.

1 Niewiadomska-Flis U.

1 Yemchuk T.

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Competitive Positions in Restaurant Business in Present-Day Conditions Based on the Example of Chernivtsi (Ukraine)

The Whistle Stop Café as a challenge to the Jim Crow bipartition of society in Fannie Flagg’s Fried Green Tomatoes at the Whistle Stop Café