Search results

1

Figury retoryczne w dyskursie perswazyjnym – konfrontacja na podstawie analizy reklam polskich, włoskich i francuskich

100%

Dolata-Zaród A., Pastucha-Blin A.

Acta Neophilologica

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2021

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vol. XXIII/2

7-20

EN

The aim of the present article is to offer a comparative analysis of advertising discourse with regard to the presence and classification of rhetorical figures as an efficient strategy of persuasion. Short commercial texts extracted directly from trade offers of producers, sales companies and online shops, as well as advertisements published on websites and in on-line versions of magazines have been analyzed. Due to limited textual capabilities, we have decided to restrict the scope of the analysis to texts which promote cosmetic products, as well as those that advertise various beauty treatments as a means of improving the appearance and well-being of contemporary women. In order to fully demonstrate the comparative aspect of the study, we have analyzed advertisements of the same products (of commonly known brands) in three linguistic versions, Polish, Italian and French, thus indicating the differences and similarities stemming from the employment of rhetorical figures.

2

Pojęcie figury konceptualnej

100%

Kudra A.

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2012

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vol. 18

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issue 4

217-221

EN

The classical rhetoric knows the notion of the rhetoric figures – thoughts and words. The conceptual figure (the term “conceptual” includes both “notioning” and “linguification”) is determined from a different point of reference – i.e. from text conceptualisation perspective. In such an understanding of the conceptual figure is mainly connected with inventio, and less with dispositio and elocutio, it is a specific conceptual amalgamation (blend) and a hiperonim for various tropic conceptualisations. In text it includes both micro- and macro-conceptual strategies.

3

The Saint as Food, the Torture as Medicine: Some Aspects of Christopher of Mytilene’s Imagery in his Dodecasyllabic Calendar and its South Slavonic Translations

100%

Dikova E. P.

Studia Ceranea

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2021

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vol. 11

165-176

EN

Christopher of Mytilene, a secular poet of the early 11th century, had embarked on a difficult task when creating his dodecasyllabic Christian Calendar, that is two-verse storytelling about saints and, mainly, about the tortures they died of. He accomplished it more than successfully, besides in quite a vivid and spectacular way, by means of various poetic and rhetorical techniques. Food and medicine imagery was just a minute aspect of his mastery, yet a powerful one, acquiring not only artistic and rhetorical, but also mnemonic functions. the poet used such images – just as he used e.g. Biblical allusions – as a way to convey a variety of details in succinct messages; the information thus compressed is unfolded by means of associations in the mind of the perceiver. These associations are related not only to Christianity, but also to many other aspects of the Byzantine cultured life, including certain elements from Antiquity. I will try to reveal this mechanism and to show the attempts of the 14th-century South Slavonic translators to render it as well as their decisions in cases of realia unknown to their audience. For this purpose, I have selected certain Greek verse memories (as given in the editions of Eustratiadis and Cresci & Skomorochova Venturini) from the Verse Synaxarion for the summer half of the year together with their two South-Slavonic correspondences of the 14th century (according to the two respective early manuscripts of the Slavonic Verse Prolog), again only for the months from March to August.

4

Postmodernistyczne wymazywanie Zagłady (Raymond Federman, Georges Perec, Anatol Ulman)

76%

Tomczok M.

Poznańskie Studia Slawistyczne

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2017

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issue 12

299-315

EN

The article presents three strategies elaborated in the seventies of the last century by the postmodern prose, in order to tell us about the genocide. To name these strategies, the authoress makes use of the terms of blurring, patch, and “sous rapture”, which serve discussing Double or Nothing by Raymond Federman, W, or the Memory of the Childhood by Georges Perec, and Cigi de Montbazon by Anatol Ulman. The essential part in the discussion on the genocide is the reception of the above mentioned novels reconstructed among others on the base of works by Susan Rubin Suleiman along with her conception of the “1.5 generation”. The article also aims at a presentation of the interference between Cigi de Montbazon and European postmodernism exposed in Brian McHaleʼs idea of “worlds under erasure”. It is worth adding that the indicated presentation has not been yet considered.

5

РИТОРИЧНІ ЗАСАДИ УКРАЇНСЬКОЇ КУЛЬТУРИ КОЗАЦЬКОЇ ДОБИ

75%

Будянський Д.

Педагогічні науки: теорія, історія, інноваційні технології

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2014

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issue 5(39)

44-53

EN

In the article the analysis of the rhetorical content of some elements of Cossack culture is made. The author investigates the specific features of the Cossack eloquence, conditions of their appearance and development. In particular, it is argued that rhetorical skills were necessary for representatives of the Cossack officers, namely: convincingly defend their opinion before a large audience, speech technology, emotionality, witty, improvisation, polemical skills, ability to be concise, informative, original. The ability to tell an artistic story, sense of humor, which was manifested in the original understanding of the phenomena of reality, human features and transfer them in a humorous tone, were valued among the Cossacks. Candidate hetmans necessarily had to give a speech about how he understood his appointment, how he was going to organize an army to fight for the freedom of Ukraine and what meant for him to be faithful to society, etc. Military appeals, with which hetmans addressed not only to the Cossacks, but also to all the population of Ukraine, were eloquent. Rhetorical basis of Cossack Chronicles, namely the content, structure, rhetorical devices, compliance with the ancient traditions of eloquence were reviewed in details. The role of the Kyiv-Mohyla Academy in rhetorical preparation of the Cossack was reviewed. It is argued that shots of the Ukrainian administration, the judiciary, the clergy, that were the Ukrainian intelligentsia, were brought up at this institution. The knowledge, which was gained at the Kyiv Mohyla Academy, including rhetoric, helped them in the future career. Fragments of the Ukrainian hetmans’ speeches, which are the samples of national political rhetoric, are presented. Rhetorical figures, which are used in Ukrainian folklore: in ballads, songs, proverbs, are analyzed. Cossack songs are rich in ideological content, emotional stress, high artistic quality. The use of such rhetorical figures as a metaphor, hyperbole, a rhetorical question and rhetorical comparison, is characterized for their poetic style. Thus, the author proves the idea about the necessity of thorough study and use of Cossack rhetorical heritage in the modern educational process.

6

Aposiopesis albo figury myśli w dobie ucieleśnionego umysłu

65%

Grodecka A.

Poznańskie Studia Polonistyczne. Seria Literacka

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2018

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issue 34

87-105

EN

The Author is interested in the states of becoming silent, discontinuing one’s utterance, which are associated with certain mechanisms of the functioning of the brain, as well as in the observation of such states in different artistic disciplines. Looking for an answer to the question how aposiopesis operates in words, sounds, and images, she analyzes pieces of music, poems (Zbigniew Herbert’s Pora), and examples of visual arts (Wojciech Pakmur’s paintings of the tango). In her reconstruction of the research field, the Author refers to rhetoric ( Jerzy Ziomek, Seweryna Wysłouch), the philosophy of language (Michel Foucault, Jean-François Lyotard), and neurophenomenology. The aim of the article is to suggest a new mode of reading that seeks inspiration and language in works from the field of neuropsychology (Maria Pąchalska), hermeneutic phenomenology (Mark Johnson), or neurology (António Damásio, Oliver Sacks). The Author’s analyses refer to Raoul Schrott and Arthur Jacobs’s concept (Gehirn und Gedicht, 2011), and the conclusions confirm that one should not look for a model (pattern) in the reception of art, but describe mental processes. The proposed mechanism of interpretation is most accurately reflected by the metaphor of dance improvisation, where one does not meditate on and then perform particular steps and gestures, but “thinks in motion.” This mode of reading emphasizes the spatial dimension of thought processes and their dynamic nature.

PL

The Author is interested in the states of becoming silent, discontinuing one’s utterance, which are associated with certain mechanisms of the functioning of the brain, as well as in the observation of such states in different artistic disciplines. Looking for an answer to the question how aposiopesis operates in words, sounds, and images, she analyzes pieces of music, poems (Zbigniew Herbert’s Pora), and examples of visual arts (Wojciech Pakmur’s paintings of the tango). In her reconstruction of the research field, the Author refers to rhetoric ( Jerzy Ziomek, Seweryna Wysłouch), the philosophy of language (Michel Foucault, Jean-François Lyotard), and neurophenomenology. The aim of the article is to suggest a new mode of reading that seeks inspiration and language in works from the field of neuropsychology (Maria Pąchalska), hermeneutic phenomenology (Mark Johnson), or neurology (António Damásio, Oliver Sacks). The Author’s analyses refer to Raoul Schrott and Arthur Jacobs’s concept (Gehirn und Gedicht, 2011), and the conclusions confirm that one should not look for a model (pattern) in the reception of art, but describe mental processes. The proposed mechanism of interpretation is most accurately reflected by the metaphor of dance improvisation, where one does not meditate on and then perform particular steps and gestures, but “thinks in motion.” This mode of reading emphasizes the spatial dimension of thought processes and their dynamic nature.

7

Jak z uczuć uczynić argumenty? Środki retoryczne w wybranych szkicach krytycznoliterackich Michała Grabowskiego

63%

Dymek D.

Res Rhetorica

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2017

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vol. 4

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issue 4

43-59

PL

Sądzę, że przykład pisarstwa krytycznoliterackiego Michała Grabowskiego, krytyka doby romantyzmu, ukazuje nie tylko indywidualne zmagania krytyka z własnym tekstem, ale prezentuje także wzorzec udzielania porad dominujący w XIX-wiecznej krytyce. Przykład strategii retorycznych wykorzystanych przez Grabowskiego otworzy dyskusję nad znacznie szerszym zagadnieniem – pozwoli zaprezentować jeden z wielu romantycznych modeli krytyki, która mimo dowartościowania roli odbiorcy opierała się na retorycznym oddziaływaniu na wybory czytelnika. Choć krytykę Grabowskiego charakteryzuje koncyliacyjny ton, a pisarz zdaje się jedynie doradzać czytelnikom, to w jego wypowiedziach łatwo odnaleźć także próby sterowania rozwojem literatury i jej recepcją. W artykule przybliżam środki retoryczne, które wykorzystywał autor O poezji XIX wieku, co pozwoli na pełniejsze objaśnienie jego myśli krytycznoliterackiej.

XX

The example of critical literary texts by Michał Grabowski, a critic of the romantic era, demonstrates not only his individual struggle with his own text, but also presents the model of expressing recommendations that prevailed in the 19th century critique. The example of rhetorical strategies used by Grabowski will open a discussion about a much broader issue – it will make it possible to present one of many romantic models of criticism which, despite empowering the audience, was based on a rhetorical influence on the reader's choices. Although Grabowski's criticism is characterized by a conciliatory tone, and the author seems to only provide readers with advice, his expressions also reveal attempts at controlling the development of literature and its reception. I will thus present the tools used by the author of O poezji XIX wieku, which will allow me to more fully elucidate his literary critical views.

8

Warsztat retoryczny św. Cypriana na podstawie pisma "De lapsis"

63%

Zagórski M.

Vox Patrum

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2001

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vol. 40

195-207

EN

Durch die stilistische Mittel, wie Alliterationen, Paronomasien, Synonimen und metrische Klauseln, bringt er in seine Rede eine Stilistik des rhetorischen Asianismus herein. Cyprianus schopft auch offensichtlich von den Tradition des klassischen Gedankens, wie Stoizismus von Lucius Anneus Seneca oder mystische Sprache von Apuleius von Madaura.

9

Ut figura sit. Beda Czcigodny o tropach Pisma

63%

Ryczek W.

Vox Patrum

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2018

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vol. 69

573-594

EN

The main purpose of the paper is to discuss thirteen tropes presented by the Venerable Bede, a Benedictine monk from the Kingdom of Northumbria, in the manual On figures and tropes (De schematibus et tropis, ca. 710), dedicated to his disciple, Cuthbert. Using the definitions and examples given by Donatus (Ars maior), Bede described thirteen tropes and their variants: metaphor, catachresis, metalepsis, metonymy, antonomasia, epithet, synecdoche (totum a parte, pars a toto), onomatopoeia, periphrasis, hyperbaton (histerologia, anastrophe, parenthesis, tmesis, synchysis), hyperbole, allegory (irony, antiphrasis, enigma, charientism, paremia, sarcasm, asteism), and homoeosis (icon, parable, paradigm). Each of these rhetorical devices was illustrated with examples drawn from the Scripture. Therefore, the categories form the grammatical tradition were transformed into the exegetical means, particularly useful during reading the Bible and discovering its hidden meanings. Deploying tropes for interpretative purposes, Bede proposed the model of exegesis concentrated on both what is signified and the mode of signification.

10

Analiza retoryczna Wywiadu z historią Oriany Fallaci

63%

Rostkowska-Biszczanik K.

Studia Medioznawcze

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2020

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issue 1

440-451

PL

Artykuł dotyczy retoryki dziennikarskiej w wywiadzie politycznym. Cel: Wskazanie retorycznych zabiegów stosowanych przez Orianę Fallaci w zbiorze Wywiad z historią. Metoda badawcza: Artykuł jest próbą analizy retorycznej. Omawiane są elementy retoryczne występujące w przedmowie do tomu, w sylwetkach bohaterów rozmów oraz korpusach wywiadów. Wywiady Fallaci są ułożone na filarach dopełniających się strategii perswadowania – logosu, etosu, patosu. Według tego klucza opracowano materiał, co pozwoliło na omówienie wybranych retorycznych sposobów odwoływania się do rozumu, woli i emocji. Wyniki i wnioski: W odniesieniu do przedmowy wyróżniono toposy wstępu (nowości, zwięzłości i skromności, humoru), odwołania do odbiorcy, samej siebie oraz tematu jako sprawy wspólnej. W sylwetkach bohaterów i korpusach wywiadów ukazano funkcję pouczenia przypisaną do argumentacji racjonalnej, dowodzenia. Wśród technik dziennikarki należących do sfery etosu wskazano na argumentację aksjologiczną, stosowanie figur myśli (antytezy, dyskredytowanie). Sferę patosu scharakteryzowano między innymi poprzez omówienie metaforyki. Wartość poznawcza: Artykuł uzupełnia lukę w badaniach dotyczących metody Oriany Fallaci – analiza retoryczna jej rozmów nie była dotąd podejmowana. Opisane techniki mają prócz teoretycznego także wymiar praktyczny, mogą być adaptowane, rozwijane w praktyce medialnej.

EN

The paper deals with rhetoric of journalism in a political interview. Scientific objective: To indicate rhetorical devices used by Oriana Fallaci in Interview with History. Research method: The paper is an attempt at rhetorical analysis, and it discusses rhetorical elements appearing in the preface, in the biographical notes of the interviewees, and in the main text. Fallaci’s interviews are arranged on the pillars of complementary modes of persuading — logos, ethos, and pathos. The material is structured according to this key, which allows for discussion of selected rhetorical ways of referring to reason, will, and emotion. Results and conclusions: In relation to the preface, the paper identifies the topos of introduction (novelty, brevity, modesty, and humor), references to the recipient, the author herself, and the topic as a common matter. The biographical notes and main text of interviews demonstrate the function of instruction assigned to rational argumentation and proving. Among the journalist’s techniques belonging to the ethos sphere, axiological argumentation and the use of thought figures (antithesis, discrediting) were pointed out. The pathos sphere was characterized, among others, by discussing the imagery. Cognitive value: The paper fills a gap in research on the Oriana Fallaci’s method — no rhetorical analysis of her conversations has been undertaken so far. The techniques described are not only theoretical but also practical, they can be adapted and developed in media practice.

11

Inspiracje muzyką dawną w twórczości kompozytorskiej Pawła Łukaszewskiego na przykładzie wybranych utworów: „Luctus Mariae”, „Via Crucis” i „Resurrectio”

51%

Łukaszewski M. T.

Seminare. Poszukiwania naukowe

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2015

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vol. 36

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issue 2

215-228

EN

The article discusses some aspects of the work of Paweł Łukaszewski (b. 1968), a Polish composer working at the Frederic Chopin University of Music in Warsaw. Łukaszewski’s musical works primarily consist of sacral music. The article describes the features of his compositional techniques, inspiration derived from early music and the use of rhetorical figures in three works: Luctus Mariae, Via Crucis and Resurrectio. All works are written for Latin texts. Luctus Mariae – for the contemporary Latin poetry of Jerzy Wojtczak-Szyszkowski, the other works for liturgical texts and passages from the Scripture. Łukaszewski describes his musical language as “renewed tonality”. In the presented works, the author introduces the following musical rhetorical figures: saltus duriusculus, exclamatio, aposiopesis, suspiratio, dispositio. The lineup and deliberative use of a formal course in these works is also symbolic.

12

'Metabasis': kilka słów o apostrofie

51%

Ryczek W.

Napis. Pismo poświęcone literaturze okolicznościowej i użytkowej

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2016

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vol. 22: Warunkiem trwałości jest przemiana. Parafrazy, kontynuacje i aluzje literackie

27-51

EN

The main aim of the paper is to make some remarks on apostrophe (aversio), its figurative nature and discursive functions. The figure of rhetorical address to some person other than judge has many affinities with other linguistic or stylistic devices, for instance exclamation, a rhetorical question, animation, personification, aposiopesis, prosopopoeia. As a rhetorical aversion it remains always involved in a communicative context. Using many modes of figuration, apostrophe conveniently gives the poet an opportunity to modulate his poetic voice. Then, it seems to be a mark of invested passion or sublime poetry. The considerations on apostrophe are concentrated on three issues: forms and meanings of this figure in rhetorical tradition (Quintilian, Górski, Keckermann, Stanisław Kostka Potocki, Euzebiusz Słowacki), idea of apostrophe as a central figure of post-Enlightenment poetry (Jonathan Culler), and its role in a poetic invocation (for example of Jan Kochanowski’s Latin ode to Henryk Walezy and stanza addressed to ‘Heavenly Muse’ in Torquato Tasso and Piotr Kochanowski).

Refine search results

Figury retoryczne w dyskursie perswazyjnym – konfrontacja na podstawie analizy reklam polskich, włoskich i francuskich

Pojęcie figury konceptualnej

The Saint as Food, the Torture as Medicine: Some Aspects of Christopher of Mytilene’s Imagery in his Dodecasyllabic Calendar and its South Slavonic Translations

Postmodernistyczne wymazywanie Zagłady (Raymond Federman, Georges Perec, Anatol Ulman)

РИТОРИЧНІ ЗАСАДИ УКРАЇНСЬКОЇ КУЛЬТУРИ КОЗАЦЬКОЇ ДОБИ

Aposiopesis albo figury myśli w dobie ucieleśnionego umysłu

Jak z uczuć uczynić argumenty? Środki retoryczne w wybranych szkicach krytycznoliterackich Michała Grabowskiego

Warsztat retoryczny św. Cypriana na podstawie pisma "De lapsis"

Ut figura sit. Beda Czcigodny o tropach Pisma

Analiza retoryczna Wywiadu z historią Oriany Fallaci

Inspiracje muzyką dawną w twórczości kompozytorskiej Pawła Łukaszewskiego na przykładzie wybranych utworów: „Luctus Mariae”, „Via Crucis” i „Resurrectio”

'Metabasis': kilka słów o apostrofie