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Barwa złota w utworach lirycznych Juliana Tuwima

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In the poems of Julian Tuwim that were taken into consideration during the research 27 words from the semantic field of the word 'gold' occurred in 110 of text implementations. Gold was used in order to create diversified elements of the world, such as nature, human, appliances, food or even abstract ideas. The poet made use of well-known culturally connotations of the colour gold and used it in harmony with current trend. In Tuwim's poetry gold is very often associated with ennoblement, very rarely with irony. Colour gold intensified also the poetry of images while it was the component of a great amount of stylistic devices like metaphors, personifications, periphrasis or comparisons.
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Pole czerwieni w wierszach Juliana Tuwima

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The linguistic exponents of the colour red in Julian Tuwim’s poetry are both primary and secondary names of the colour red, with the latter dominated by expressions referring to the prototypes of fire and blood. For the sake of creating poetic images of human appearance, his physiology and emotions Tuwim used conventional connotations of the colour red. However, what draws attention is the poet’s proneness to the description of morbidity and ugliness. Additionally, the colour red and its synonymous names were used for the linguistic creation of political events and the description of nature. What is interesting is the phenomenon of frequent occurrence of the colour discussed in the autothematic poems, in which the colour reflects unusual fervency of the poetic afflatus and the toil of creative work.
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The linguistic exponents of the colour white in Julian Tuwim’s poetry are both primary and secondary names of the colour white. For the sake of creating poetic images of the nature, human appearance, his physiology and emotions Tuwim used conventional connotations of the colour white.
EN
The aim of the article is to present syntax delimitation as a way to use the „Hollywood” brand on a chosen movie poster and to investigate the purpose of such syntactic measure. The conducted interdisciplinary analysis divides the message on the poster into an information segment and a graphic/artistic segment, presenting the internal content koherence throughout the entire poster. To determine the implicatures which reveal the message of the poster as a multimodal communication, one needs to refer to several semiotics systems and to various theoretical concepts. In the result of the conducted analysis one can formulate an answer to the question about the purpose of changing the official movie title on the marketing materials, at the same time revealing the usefulness of multiperspective semiotic research.
PL
Przedmiotem artykułu jest ukazanie użycia delimitacji składniowej jako sposobu wykorzystania marki „Hollywood” na wybranym plakacie filmowym oraz zbadanie celowości takiego zabiegu syntaktycznego. Przeprowadzona interdyscyplinarna analiza dzieli komunikat zawarty w plakacie na część informacyjną i graficzną/artystyczną, ukazując jednocześnie wewnętrzną spójność treści zawartych w całym plakacie. Ustalenie implikatur ujawniających treść plakatu jako multimodalnego komunikatu wymaga odwołania się do kilku systemów semiotycznych i odniesień do różnych pojęć teoretycznych. Studium obejmuje warstwę graficzną, leksykalną , a także kontekst kulturowy. W rezultacie przeprowadzonych analiz można sformułować odpowiedź na pytanie o celowość zmiany oficjalnego tytułu filmu w stosunku do materiałów promocyjnych, ukazując jednocześnie przydatność wieloaspektowych badań semiotycznych.
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