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The Semiotics of Cyberculture: the Example of Artistic Discourse

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Szczęsna E.
Kultura i Społeczeństwo
|
2019
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vol. 63
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issue 3
45-62
EN
In this text the author reflects on the semiotic existence of culture discourses in connection with the rapid development of digital technology. The author analyzes selected texts of digital art as examples of the transformation in how works of literature, sculpture, or film exist. The article covers how movable font, which changes in shape and color, participates in shaping literary meanings; the creation of semiotic and interactive figures; the textualization of the user’s actions and body; dematerialization; processuality; narrativization; the temporalizing of sculpture, which changes before the eyes of the recipient; the presence of alternative narratives in literature and film; multi-variant plots co-created by the recipient; and the artistic use of other discourses. The author proves that the structure and specificity of the digital sign lies at the base of the changes. The digital sign is immaterial, programmable, and hybrid, and combines aspects of expression, meaning, and action, which makes it efficient.
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Figuracyjność dotyku i ruchu w dyskursie sztuki

100%
Szczęsna E.
Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica
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2022
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vol. 10
220-235
EN
The article analyzes the participation of textual forms of touch and movement representation in figurative actions of art discourse. On selected examples of works of digital art (literature, sculpture, installation, film) and architecture, it shows the phenomenon of transdiscoursive and transmedia poetics – the creation of transdiscoursive and transmedia rhetoric figures as well as macrotexts (texts built on top of the existing discourses). The article proves the thesis that the textualisation of what is technological, biological and other discursive is the source of the semantic explosion in contemporary culture.
PL
Artykuł analizuje angażowanie tekstowych form reprezentacji dotyku i ruchu w działania figuracyjne dyskursu sztuki. Na wybranych przykładach utworów sztuki cyfrowej (literatury, rzeźby, instalacji, filmu), architektury ukazuje zjawisko wyprowadzania poetyki na poziom ponaddziedzinowy – tworzenie figur transdyskursywnych i transmedialnych, a także makrotekstów, czyli tekstów nadbudowanych nad zastanymi dyskursami. Artykuł dowodzi tezy, że źródłem eksplozji semantycznej w kulturze współczesnej jest tekstualizacja tego, co technologiczne, biologiczne, innodyskursywne.
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