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EN
The present model of providing services has evolved as a result of the use of the IT tools and systems. It is a noticeable trend that the customer participation in the design process is an added value in design of IT systems or the services themselves. It is precisely the customer participation in designing of IT systems that is of crucial importance for meeting the expectations of the end-user. This article presents the ways in which advantage can be taken of the added value created due to the customer participation and how to use this participation in the designing process.
EN
Designers have become aware of the importance of creatig strong emotinal experiences intertwined with new tangible products for the past decade, however an increased interest from firms has emerged in developing new service and business models as complimentary forms of emotion-driven innovation. This interdisciplinary study draws from the psychological sciences – theory of emotion – and the management sciences – business model literature to introduce this new innovation agenda. The term visceral hedonic rhetoric (VHR) is defined as the properties of a product, (and in this paper service and business model extensions) that persuasively induce the pursuit of pleasure at an instinctual level of cognition. This research paper lays the foundation for VHR beyond a product setting, presenting the results from an empirical study where organizations explored the possibilities for VHR in the context of their business. The results found that firms currently believe VHR is perceived in either their product and/or services they provide. Implications suggest shifting perspective surrounding the use of VHR across a firm’s business model design in order to influence the outcomes of their product and/or service design, resulting in an overall stronger emotional connection with the customer.
EN
‘Development of Sustainable Entrepreneurship and Support of Local Handicrafts in Rural Azerbaijan’ is a joint effort between the Turku University of Applied Sciences Ltd. and Sustainable Future in Finland and Ekoloji Tarazliq NGO as a local partner, with the aim of creating rural businesses and services in order to attract tourists to the three project areas. Thus far, most of the tourists in Azerbaijan have been business travellers staying in the capital, Baku. The project (implemented in 2012-2014) has introduced PPP or public-private partnership approaches in the promotion of sustainable tourism through the involvement of various stakeholders from small-scale entrepreneurs to national level authorities. The most important stakeholder groups are the local communities, entrepreneurs, handicraft masters, and owners of households providing accommodation services to travelers. Several challenges and areas of development in rural tourism have been identified: insufficient infrastructure in rural areas, varying quality of services, and unclear brands of different regions. Rural tourism has great potential in Azerbaijan, but it needs promotion and support, especially in organized structures for service design and marketing channels, which require strong cooperation on the national and local level. The project envisages eco-cultural tourism as a concept which emphasizes unique environmental conditions and traditional cultural values in order to create favorable conditions for tourists; meanwhile it presents marginal livelihoods a novel source of income. Sustainability and participation are crucial for the long-term future of eco-cultural tourism, which could, with strong multilevel cooperation and comprehensive service design structures, promote economic development and support especially women’s participation and role in the tourism market of the rural areas.
EN
This paper presents the model of Intelligence Information System (IIS) based on a Service-Oriented Architecture. In this paper we propose the new service’s model, based on the Intelligence cycle and other systems which are necessary for gathering intelligence information and data. The paper is mostly focused on the system architecture and services design as a mainstream for definition of the services. Furthermore, additional attention is dedicated on the Distributed System Reliability (DSR).
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