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EN
Purpose. To disclose the effectiveness of management of the development of medium and small business in Ukraine. Methods: The study uses descriptive method based on a literature review. Results: In the industrialized countries of the world, medium, small enterprises as well as business involved individuals – entrepreneurs play an important role in ensuring development of national economies. They create new jobs and are the basis for training of highly skilled managers. Therefore, these cоuntries through taxуs and other cоnditions providе favourable еnvironment for the devеlopment of small and mеdium businesses. To support small and medium enterprises in foreign countries governmental policy include their involvement into the state contracts execution, provision of loan guarantees, corporate tax rates reduction, full dismissal from income tax during first years of an enterpise performance, the introduction of accelerated depreciation of buildings, encouragement of capital investments. Understanding the important role of medium and small enterprises in ensuring the development of the country's economy has encouraged Ukrainian legislators to introduce a simplified system of taxation of small enterprises and a special regime for taxation of individuals-entrepreneurs. These changes in the Ukrainian taxation system have given impetus to the development of small and medium businesses. However, the lack of an effective regulatory policy and system of legal protection as well as an increase in the tax burden due to the financial and economic crisis do not allow such enterprises to play a key role in the Ukrainian economy. So, to stimulate the development of small and medium-sized enterprises Ukraine should not be limited to introducing a preferential taxation regime for them, but should take advantage of other countries’ experience implementation. Considering foreign experience and analysis of the small and medium business activity in Ukraine have shown that besides the preferential tax regime, many other factors such as policy of the state investments and innovations promoting, getting loans, conducting training of young leaders, assistance in establishing cooperation with large domestic enterprises, and access to international markets, as well as protection against unlawful encroachment have made significant influence on its development. Therefore, creation of favourable tax, legal, financial-credit, investment and innovation environment, involvement in state orders fulfillment and promotion of foreign economic activity should become the basis for the development of small and medium businesses and the economy of Ukraine.
EN
The article focuses on the characteristics of regional policy, regional development, regional marketing and regional marketing communication from a theoretical perspective. Subsequently, we characterize research that was realized in 2019 and included V4 countries - Slovakia, Poland, Hungary, Czech Republic, along with Serbia. Its aim was to characterize the main reasons of the failure of small and medium-sized enterprises and approach the current challenges of small and medium entrepreneurships, the main question we tried to answer was- How to prevent SMEs from failure? The activities related to the project led to the clarification of different aspects of business activities that can lead to successful and/or unsuccessful entrepreneurial activities. For the purpose of this article, we have selected eight research questions from Slovakia that are currently relevant to the topic of the article. We outline the main obstacles to business success in Slovakia, we characterize external factors that created business difficulties and three questions deal with marketing and marketing communication, because standing in a strong competitive environment requires, among other things, the ability to sell one´s business to customers. The aim of the article is to point out the factors that influence business and success in the market of small and medium enterprises in Slovakia.
EN
The paper investigates the practice of Open Innovation (OI) of university spin-offs. Three interviews were conducted to discuss the knowledge of spin-offs about OI, their attitude to this innovation management strategy based on perceived advantages and disadvantages, and their motivation towards OI practice in the future. Problems with planning, control and trust appear to be some of the most important for OI success. Focusing on these and other urgent aspects of OI, the article discusses a research agenda that can help in formulating research questions and hypothesis, thus directing their efforts to search for solutions to identified problems.
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