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Path of Science
|
2015
|
vol. 1
|
issue 2-3
2.1-2.20
RU
В статье раскрыто содержание фундаментальной для маркетинга категории «конкуренция» и идентифицированы ее видовые характеристики. Детально описаны основные методические процедуры оценки интенсивности конкуренции, базирующиеся на использовании показателей рыночной концентрации.
EN
The article presents the content of the fundamental marketing category «competition» and identifies its specific characteristics. It describes in detail the basic methodological procedures of competition intensity evaluation, which are based on the use of market concentration indexes.
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