The article deals with problems of linguistic stereo typification of ethno cultural space. In author’s opinion identity of lingvo culture is depended on the specific system of interconnections of subject and linguistic meanings, verbal stereotypes and lingvo cognitive systems which is the base of world vision and world perception of each people. The linguistic stereotypes as subjective determine representations (a) reproduce objective and estimative attributes of named object or phenomenon, which is distinguished by the result of interpretation of reality in the space ethno relevant cognitive models, (b) stipulate the character and the content of connotative meanings of ward, (c) create the peculiar ethno semantic aura of language and ethno linguistic mind as the result of representation the stereotypical perception of the world in the language in correspondence with defined value and semantic coordinates of one or another lingvo culture.
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