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EN
Since the second half of the twentieth century, the global economy began to emerge trends and today exert a significant influence on the strategic behavior of companies, namely, the constant search for ways to maximize the company’s value, and constant adaptation to the increasing variability of the environment and intense competition. To date, foreign and domestic researchers continue to actively investigate the problem of strategic management and, given these characteristics of modern competitive environment as amorphous and naddynamichnist, create new approaches to business strategies. The study of competence -oriented approach based on the concepts of strategic management laid K.K.Prahaladom and H.Hamelom. Many works devoted to the study of competence -based approach and Dzh.Ris A.Drezher researchers, which identified the main provisions of the approach. F.Amess, A.Avadikyan and P.Kohendet in their studies combining resource- oriented and of competence-oriented approaches into a single concept of strategic management firms that their activities are based on knowledge (so-called «knowledge-based firms»). Authors D.Dzh.Tis, H.Pisano A.Shuen and, in turn, noted that the selection of areas of competence of the firm is solely the result of the evolution of its routine operations.
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Strategic approach in logistics

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EN
The article features the problem of strategic approach in logistics. In the first part of the article the need of strategic insight into companies activities was stressed resulting most of all from more and more dynamic transformations taking place in their environment. Only using the strategic management tools may meet such challenges of managing a logistic system. The main pillars of strategic approach in logistics include the environment and strategy. Consequently, the logistic system environment and its structure was defined and methods of its analysis were presented. Scenario (qualitative) and non-scenario (quantitative) concepts of analysis were recognized as the basic ways of researching the logistic system environment. The macro environment concept was adapted directly from management sciences, whereas the micro environment structure was based on a modification of a model designed by M.E. Porter. The article also points out various possibilities to take advantage of H.I. Ansoff s and E.M. Porter's concepts relating to forming logistic strategies. Thus the importance of logistic strategies operating in higher than functional way was shown.
EN
The article is devoted to the Blue Ocean Strategy (BOS) in commercial banks’ activity. This strategy is regarded as an important tool in order to create competitive advantage among banks. Currently there is the Red Ocean Strategy in Polish banking sector. Those who can implement BOS will be able to win the market. Thus, also the idea of the way of creating BOS was presented in this article.
EN
The article indicates how approach to regional and local development programming has been changed during the last 20 years, particularly in connection with the EU accession. In addition, it presents an attempt of assessment how a comprehensive dimension of sustainable development concept is taken into account in the development planning. In the last part of the article one can find information about the current shape of the system of strategic development management in Poland and the challenges related to the implementation of sustainable development in the new programming period.
Littera Scripta
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2018
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issue 2
69-79
EN
This paper develops the value based model of a firm from a conventional accounting based approach to on e that acknowledges individuals' human capital and firms' competences as fundamental creator s of value. Both have distinctive characteristics, but may be integrated from the perspective of their holders through various contracts, which then constitute cont ractual assets enhancing a firm ´ s capital. Product ownership constitutes another vital component of value determination and is one of the reasons firms enhance its value, either by taking protective action, or by designing hard to replicate strategies. Thi s paper a ddress es a current issue and presents potential means by which to determine firms' strategies in highly competitive business environments driven primarily by innovations, as well as for the design of appropriate types and terms of contracts. In it s reasoning, the paper is exceptional by aggregating the findings of firm theory with those of modern financial theory, proposing real and embedded options within an appropriate quantitative framework.
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EN
Background: Logistic Service Providers main concern was to ensure reliability for a low price (Christopher, 2005). Dutch Logistic Service Providers still have these two aspects at the top of their list, but also have to take in a new aspect: sustainability. 88% Of the investigated Logistic Service Providers have included sustainability in the company's goals. These Logistic Service Providers have developed different strategies to achieve a higher level of sustainability. This paper presents the results of a study into what Logistic Service Providers say what they are doing, or intend to do, to improve sustainability for their transport services. In this way insight is given in the attitude of Dutch Logistic Service Providers towards sustainability and how they intend to translate this into business practise: internal solutions or new methods incorporating external partners. Methods: Various methods of the investigations were used, among which the analysis of the statements about the sustainabilityon the websites of various companies as well as the questionnaire per Internet. The research covered 50 largest logistics companies operating in the Netherlands and 60 companies that competed for the award "Lean and Green" advertised in the Netherlands. In addition, the Internet survey was answered by 41 companies that belong to the network of our university. Results: The investigation has shown that sustainability is handled by the logistics company as an integral part of the corporate strategy. In contrast, shippers depend in the choice of logistics services primarily on such classical aspects as the reliability or the price and the sustainability play a minor role. Conclusions: Trying to find methods to improve the sustainability, Dutch logistics service providers, in the first place, look for solutions that increase the efficiency and therefore the cost reduction potential. Solutions, which require the involvement of clients, were less often implemented, although there is a willingness of the cooperation among other logistics service providers, to reduce the transport kilometers. There is very little willingness on the side of logistics service providers to involve clients into their environmental programs. Further researches on this topic are planned.
EN
The aim of the article is to determine the strategic conditions of use of the armed forces of West Germany (the Bundeswehr) since its inception in 1955 until its unification with the National People’s Army (1989/1990). In the first part the features of the security environment in Germany have been shown and the main political, military and economic threats identified. As the result of the presented strategic analysis of the state environment as well as the parallel description of the set of values, interests and political goals in the security field, the conceptions of using the Bundeswehr as the army of the national state and a member of the NATO have been characterized.
PL
Globalizacja, dynamiczny rozwój Internetu, innowacje techniczne i komunikacyjne mają wpływ na rynek usług bankowych. Nastawienie na maksymalizację zysku i dbałość o zaspokajanie potrzeb udziałowców powinno ewoluować w kierunku zaspokajania potrzeb klienta i dbałości o wszystkich interesariuszy banku. Banki muszą przedefiniować swoją wizję, misję i strategię. Potrzeba kontaktu i dialogu z klientem za pośrednictwem mediów społecznościowych, marketing 3,0 i PR przyczynią się do zmian struktury organizacyjnej. W wyniku rozwoju bankowości elektronicznej maleje rola oddziałów bankowych, które do niedawna były najważniejszym kanałem kontaktu klienta z bankiem. Zmienia się również profil poszukiwanych pracowników. W artykule podjęto próbę wskazania kierunków zmian wewnątrz organizacji banku.
EN
Globalization, dynamic development of Internet, technical and communication innovations have influence on the market of banking services. Attitude towards maximizing of profit as well as attention to satisfying needs of shareholders should evolve towards satisfying needs of the client and attention to all stakeholders of the bank. Banks have to redefine their vision, mission and strategy. The need of contact and dialogue with client with intermediation of social media, marketing 3.0 and PR will contribute to changes of organizational structure. As a result of development of electronic banking, role of banks' branches, which recently used to be the most important channel of contact with the client, is decreasing. Profile of employees for which banks are searching is also changing. The article attempts to indicate directions of changes within banks' organization.
EN
The main objective of the study is to evaluate the development strategy of the local government unit in the field of culture. Therefore, in the empirical part of the study, the literature on the subject was ana-lyzed, as well as the recognition of the date and stages of the city's development strategy. However, in the research part, an analysis of the city's development strategy in the area of the cultural sector was carried out on the example of the city of Opole. The end result is the presentation of key cultural activities of the local government unit in relation to the local community.
EN
The paper focuses on the use of the dictionaries in the context of French as a foreign language in Poland. We assume, according to the Common European Framework and some other theoretical studies, that a dictionary is not only a learning tool but also a text which implies strategies of use. Consequently we consider that the learners should be provided with full-fledged dictionary skills which would make them able to explore the totality of linguistic and cultural richness of a dictionary. Unfortunately, we can prove that the use of dictionaries (particularly the monolingual ones) is not frequently integrated as a didactic goal in the French handbooks. Eventually, the analysis of 133 students’ surveys highlights some of the shortcomings and deficiencies in their practice of monoligual dictionaries. Their linguistic biographies emphasize the need of teaching advantages and disadvantages of different kinds of dictionaries and the special features of their micro- and macrostructure.
EN
Career Management System is one of the essential elements of the strategy. In the era of knowledge economy human capital is particularly important when it comes to getting a company's competitiveness. Design at Career System is based on a number of correlated elements that the company more efficient and easier management of human resources, both from businesses and employees but management careers within the organization requires commitment on both sides. Companies now recognize the importance of this activity, but not all can adapt to the prevailing trends. The article presents the issues of career management as part of corporate strategy in the context of theory and practice. The topic has been developed based on the results of the research a career management system by a foreign company. This allowed to make observations on how many achievements of Polish scientists is universal.
Prawo
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2018
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issue 326
135-152
EN
The strategy of development of ICT systems in alerting the local society is an important element of planning and management of the civil defense of the country. How to carefully plan the development of systems that will enable proper alerting? What public alert systems are effective and what should be modernized? The development strategy attempts to answer the questions about the direction in which it is necessary to go, that the alerting should be based on proven telecommunications systems, but also be adapted to the rapidly growing Polish society.
EN
The article discusses the problem of the strategy structure of non-public higher education school. It determines strategy’s key elements, as well as main stakeholders’ expectations. The expressed pattern of proceedings has author's character, but it is close to the theory of resources and capacities.
PL
Celem artykułu jest przedstawienie strategii rozwojowej powiatu chodzieskiego i jej wpływu na wizerunek powiatu, a także próba oceny skuteczności tego instrumentu w kreacji wizerunku. Celem głównym Strategii, a zarazem najbardziej ogólnym i perspektywicznym jest dążenie samorządu do osiągnięcia odpowiedniego stanu powiatu zdefiniowanego w społecznie wykreowanej wizji jego rozwoju. W artykule zostały przedstawione badania przeprowadzone wśród mieszkańców powiatu chodzieskiego dotyczące najważniejszych społecznie obszarów tematycznych, do których cele strategiczne powinny się odnosić. Opisane cele strategiczne, a także ich wpływ na przyszły wizerunek powiatu. Strategia jest projekcją przyszłości zadeklarowanej w wizji i w wywodzących się z niej celach, do urzeczywistniania, których samorząd powiatowy, w partnerstwie z innymi podmiotami będzie dążył, podejmując określone sposoby działania wyznaczone w misji i scenariuszu realizacyjnym Strategii oraz dokonując przekształceń obecnego stanu powiatu w oczekiwany. Podjęta zostanie próba oceny strategii jako instrumentu kreacji wizerunku powiatu.
EN
The aim of the article is to present the strategy of Chodzież county and its influence on the county’s development, as well as to attempt to assess the effectiveness of this instrument in creating a positive image. The main aim of the strategy, which is very general and perspective-based, is the local authorities’ eagerness to achieve the county’s development position which can be socially accepted. In the article, a survey is presented, which was carried out among the county’s citizens and involves the most vital thematic areas to which the strategic goals should apply. There is also a description of the strategic goals and their influence on the county’s image. The strategy is a projection of the future which was declared with vision and clear goals. The local authorities will endeavor to fulfill the goals together with other issues by taking certain actions previously appointed in the mission and realization scenario of the strategy, as well as by transforming the county’s present condition into one which is sought after. There will also be an attempt to assess the strategy as an instrument of creating a positive image of the county.
EN
Corporate Identity (CI) represents a strategic tool how to audit corporate strategies, goals and other important aspects of the day-to-day corporate processes as well as long-time actions. Financial crisis is exactly the time when all corporations and companies are passing the evaluation and strategic decision-making processes concerning the corporate goals. Some of the corporation just answer on the impulses from the environment and react and some of them are proactive companies that thanks to the clear corporate self-understanding can still be successful.
EN
The present drafts regarding the quality of milk and dairy products, define it as a controlled act of creation with known accuracy that can be reached by applying constitutive control systems of the processing technologies that are present in all proceeding phases of the product. In order to achieve the purpose and to apply it in the production process by students – future specialist, we use as a teaching-learning technique the SWOT Analyze. The SWOT analysis is an efficient method that is used in the teaching technique, especially when planning the strategy in order to identify the potentials and the priorities.
Zarządzanie Mediami
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2015
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vol. 3
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issue 1
1-19
EN
The inconstancy of business and competition models influence the need for constant redefining of media enterprises strategy. In case of polish regional radio station companies, the destabilization of subscription revenue and rules governing their division is an additional factor underlining the instability of management conditions. The purpose of this article is to demonstrate that in the face of persistent destabilization of external factors, public media companies have limited strategic choices and may maximize their income by increasing activity in the advertising market and value co-creation with the users of media products. The paradox of those companies actions lies in the fact that they seek for stabilization of their financial situation in the highly competitive and unstable advertising market and that the forced competition with other commercial media must accompany carrying out the public media mission. Those solutions are based on the example of the Polish Radio Gdańsk SA.
EN
The article discusses the effects of development strategy on management at the Historical Museum of the City of Kraków. The authors have concentrated on discussing the organizational innovations resulting from the assumed strategic objectives. The strategy implementation process and the corresponding barriers have been presented in the article as well.
EN
One of the main aims of companies is to reach quality of products and services. In particular, good quality of services is a highly rated factor so the price often stands behind. Nevertheless, many companies focus on the quality as the customer is willing to pay for it. The company is more competitive; however, they must strive to achieve continual improvements. Accepting the principles of sustainable development is one of the instruments or strategies to reach competitive growth. Currently this notion is being profaned and often considered only as a simple phrase, but many companies from different spheres, such as tourism, electrical engineering, retail, civil engineering, etc., show its real benefits. Companies create strategies of sustainable development following company competitiveness.
Zarządzanie Mediami
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2014
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vol. 2
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issue 3
111-127
EN
Achieved in recent years the sales of national dailies shows that publishers must constantly compete within daily newspapers market, as well as they need to take actions that will be the answer to substitute products, especially television and the Internet. This leads to the blurring of the boundaries between the media - leading to their convergence. Media convergence forces press publishers strategies , not only in their development, but also to survive in a competitive market. It is appropriate in these circumstances making activities that will strengthen the position of the publishing market . The purpose of this publication is to analyze the aspect of the transformation of the press in the digital environment - the introduction of charges for the available content on the Internet , and an indication that this phenomenon also applies to the local newspaper market . Exemplification of the foregoing is Gazeta Wyborcza
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