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„Mjuzica.hr“ kao poduzetnički projekt u modelu glazbene streaming platforme

100%
Lozić J.
Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
|
2020
|
vol. 10/2
177-190
HR
Stara je medijska industrija ušla u razdoblje potpune transformacije proizvodne i menadžerske paradigme. Klasična medijska industrija, stvorena u krilu moderne, razvila se tek uz industrijsku proizvodnju i masovno oglašavanje. Glazbena je industrija nastala početkom 20. stoljeća razvojem radio prijemnika, a svoj će vrhunac vezati uz televiziju i „broadcasting“. Cilj je ovog rada otvoriti novi horizont u promišljanju razvoja novih medijskih odnosno glazbenih industrija i poduzetničkih projekata iz toga područja industrije. Model distribucije proizvoda glazbene industrije, kao fizičkih proizvoda u obliku gramofonskih ploča i prodaje u „brick-and-mortar“ prodavaonicama, zamijenjen je distribucijom na glazbenim streaming platformama. Poslijemoderno je društvo promijenilo naviku posjedovanja fizičkih nosača glazbenih zapisa u pretplatu na streaming servisu. Danas već posluje više globalnih streaming platformi koje distribuiranju glazbeni sadržaj te su višestruko prerasle oblike poduzetničkog projekta. Mjuzica.hr zamišljena je kao poduzetnički poduhvat u segmentu streaming platformi za hrvatske glazbenike.
EN
The old media industry has entered a period of complete transformation of the production and management paradigm. The classical media industry, created in the lap of modernity, developed only with industrial production and mass advertising. The music industry originated in the early 20th century with the development of radios, and its peak will be associated with television and “broadcasting”. The aim of this paper is to open a new horizon in considering the development of new media and music industries and entrepreneurial projects in this field of industry. The model of distribution of music industry products, such as physical products in the form of gramophone records and sales in “brickand-mortar” stores, has been replaced by distribution on music streaming platforms. Postmodern society has changed the habit of owning physical music carriers to subscribe to a streaming service. Today, there are already several global streaming platforms that distribute music content and have outgrown the forms of entrepreneurial project. The music streaming platform that distributes the music content of Croatian artists, as a form of entrepreneurial project, is still waiting for entrepreneurs who are ready to try their hand at this entrepreneurial venture.
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