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The article refers to the issue of the formation of innovative personality in modern society and the importance of the formation of innovative behaviour of the specialists in the sphere of multimedia technologies during their study in universities. An innovative personality is a personality that creates modernity and influence on the process of social and economic development of the society. The scientists determine that the formation of an innovative personality is a complex process that requires serious efforts of modern education in overcoming the social, psychological and economic barriers. This suggests that the higher education should be modernized and it needs to do modelling of new pedagogical processes, using the new methods and technologies in the formation of innovative personalities, so it needs to determine what will be the pedagogical process of the formation of innovative behaviour and what methods will help the modern teacher. Therefore, the aim of this research is to develop a model of the formation of innovative behaviour of the students of specialty «Technologies of electronic multimedia publications» and also to choose those pedagogical conditions, methods and technologies that will give a positive result in the formation of an innovative personality. The paper proposes and describes a model of the formation of innovative behaviour of the students of specialty «Technologies of electronic multimedia publications». The paper gives the definition of «innovative student» and «student’s innovative behaviour». The author describes the pedagogical conditions of formation of the innovative behaviour of students and the basic components of the model of the formation of innovative behaviour of the students, which includes: the purpose and objectives, the approaches, the pedagogical conditions of the formation levels (psychological, competence and activity level), which include the formation of such components of innovative behaviour as the system of needs and values, innovative qualities of a personality, innovative competence and fixed in the minds pattern of innovative behaviour. In addition, the article presents the technologies, the forms of organization and teaching methods that will be used in the formation of behaviour and defined the expected result from the process of implementing this model in the educational process of the students of specialty «Technologies of electronic multimedia publications».
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