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EN
In 2012 and 2013, in Poland, did not take place any national election. It was excellent perspective to lead comparison research. The subject of this article is presidentialization of electoral preferences. This process depends on situation, when style of parliamentary campaign has become similarly like presidential election and people focus on parties leaders competition. Usually presidentialisation increased without any changes of election rules. The Author focuses on two aspects: determinantes of decisions in potential parliamentary elections and opinion connected with organizing television debates during campaigns. In the article were compared preferences among electoral five main Polish parties. Results of the polls were compared with effects previous surveys (in 2012), which included two the same questions about presidentialisation. First question (about presidentialisation) apply to determinates of decision in potential parliamentary election. In every parties electoral more respondents choose ‘party option’ than ‘leader variant’. The most questioned, who show party leader, find among Law and Justice (PiS) electoral (26,2 per cent). It could be predicted, because JarosławKaczyński (PiS president) is main party symbol and predominant person inside the organization. As surprise can be treated preferences of Civil Platform (PO) electoral. Here value of this ratings reveal 18,3 per cent. In comparison to previous survey (in 2012) it signifies decline about 2,4 per cent. Donald Tusk (the prime minister and PO leader) is the most important component of this party and his attitude was main factor of the winning of two last parliamentary elections (2007 and 2011). Second question apply to organization television debates in every elections. Among electoral every parties find more followers than oppositionists this solution. However in comparison this results to previous polls we can conclude about decrease amount of supporter this postulate. In reality, debates became important element of campaign if politicians understand a role of this issues. But presently political parties and public opinion are not interested in this issue.
EN
It is the first time when the edition of social research ‘Political Preference’, was carried in a year without election. It determines certain electoral attitudes, because the mass media do not influence society and voters do not take tactical decision. In consequence, the results of this research are different from the ones during real election, because these decisions have to be treated like potential ones. The author decided to continue research, which began in 2010. Therefore, electorate behavior could be compared between campaign period and ‘off year election’. Apart from party leaders influencing the campaign, this article includes research results concerning television debate. Both problems are the main components of presidentialization. In the first issue prominent majority of questioned chose the party ideology as the main determinant of potential decisions. This conclusion is different from the previous research. This can be the main information in explaining political phenomena or processes. However, what is needed here is an appropriate distance, because in this survey the author changed answers rotation. Apart from that we have to remember about research period - ‘off year election’. Although television debates have not been permanent component all campaigns, Polish electorate supports this idea. Over 78 per cent of researches would like to organize a debate between two main parties leaders before every elections. However, we cannot look foreword to lead this idea in the Election Code, because neither society nor politicians will insist on institutionalizing this idea.
EN
The main category in this article is electoral presidentialization, understood as a tendency of voters’ behavior to mirror the decisions typical for presidential elections. Here, the category under consideration is analyzed in two dimensions: leader effect and social approval for the organization of television debates of the leaders of two most important parties. The author explains the process in question on the basis of quantitative and percentage distribution of answers to two questions to be found in three editions of the nation-wide electorate study “Political Preferences”. This article concerns voters’ preferences in a survey that was conducted just after the self-government election in 2018. In order to grasp the specificity of electoral behavior in this particular voting, the analysis was conducted in a comparative manner, and the subject of comparison was the 2015 election to the Sejm. The results of studies organized in 2012 and 2013, when no election was organized in Poland, were also referred to in a necessary scope.
EN
While much of the scholarship on populist political communication focuses on its content and a verbal style, less is known about the nonverbal cues accompanying populist messages. This paper aims in filling that gap by providing findings of the study on characteristics of nonverbal communication of two Polish presidential candidates: Bronisław Komorowski and Andrzej Duda, traced during two debates broadcast on television before the second round of the presidential elections in 2015. The results revealed that both candidates employed nonverbal cues such as appearance, eye contact, facial expressions, or gestures that emphasized their references towards the people or negative attitudes towards elites expressed in their verbal messages. The study also proved that the methods used previously in research on nonverbal content on television observational protocols and analysis of facial expressions may be successfully employed in studies on nonverbal components of the populist style of communication.
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