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Telewizja tematyczna w obliczu nowych mediów

100%
Kalisz A.
Postscriptum Polonistyczne
|
2014
|
issue 2(14)
279-290
EN
The article describes two television channels: a general one (TVN) and its thematic variation (TVN Style) in the context of transformations observed in the genological and discursive character of television itself. Analysis of the programme schedules of both TV channels reveals a tendency to create specific genres, it distinguishes certain types of speech that appear in both channels and presents the style of some magazines. Such presentation leads to certain conclusions on the essence of thematic television and the task it is to fulfil.
2
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Sport w mediasferze z perspektywy lingwisty

100%
Loewe I.
Postscriptum Polonistyczne
|
2014
|
issue 2(14)
71-91
EN
In this article the texts of television commentaries from sports events are analysed. Sports competition is only a pretext and pre¬ text for a linguist. However, these two elements are semantically and chronologically related. The competition must appear first, so that the commentary can be created – a reportage, an interview with a sportsman or an informative description. A linguist is interested in a number of questions; which genre does the media presenter use to describe the sports event in his medium, what is characteristic for these models, what is characteristic for a presenter himself and his discursive perspective? The author of the article consolidates the knowledge gained in the past and uses the tools of textology, genology and discourse analysis in her research on the subject.
3
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Badanie kategorii estetycznych w dyskursie telewizyjnym. Analiza logocentryczna

63%
Loewe I.
Res Rhetorica
|
2023
|
vol. 10
|
issue 1
145-162
EN
The article's material consists of language layers of fairy tales, fables and reportages broadcast on Polish television. Genres are selected based on differentiation in terms of structure, functionality and style, so it is easy to demonstrate the implementation of rhetorical strategies. Aestheticisation, anaesthesia and anti-aestheticisation should appear in these various texts and be motivated. The author considers from the perspective of medialinguistics, uses the tools of stylistics and draws on the findings of axiolinguistics. The stylistic analysis showed that aesthetic categories serve as a tool in the study of multimodal television text, which is not primarily designed for aesthetic experiences.
PL
Materiał artykułu stanowią warstwy językowe emitowanych w telewizji polskiej bajek, programów fabularnych i reportaży. Gatunki są dobrane na zasadzie zróżnicowania pod względem struktury, funkcjonalności i stylu, by łatwo dało się wykazać realizacje strategii estetycznych, które mają cel retoryczny. Estetyzacja oraz anestetyzacja i antyestetyzacja powinny się w tych zróżnicowanych tekstach pojawić i być umotywowane. Autorka prowadzi rozważania z perspektywy mediolingwistyki, używa narzędzi stylistyki i posiłkuje się ustaleniami aksjolingwistyki. Analiza stylistyczna wykazała, że kategorie estetyczne mogą służyć jako narzędzie w badaniu multimodalnego tekstu telewizyjnego, który prymarnie nie jest przeznaczony do analizy przeżyć estetycznych.  
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