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PL
W artykule odniesiono się do koncepcji CSR, ze zwróceniem szczególnej uwagi na poszerzanie obszaru jej stosowania na zewnątrz danego przedsiębiorstwa. W związku z tym celem stało się określenie przesłanek, możliwości i instrumentów wdrażania zasad odpowiedzialności społecznej w tzw. „łańcuchu dostaw”. Przywołano spółkę Nestlé i jej działania dotyczące respektowania interesów pracobiorców w przedsiębiorstwach będących dostawcami surowców.
EN
This paper aims to demonstrate practice of proceedings based on CSR concept including expanding process of its implementation. Determination of circumstances, opportunities and tools of social responsibility rules application within so called “supply chain” became the aim of this article by referring Nestlé SA and its actions related to considering interests of employees employed by raw materials suppliers.
EN
Paper’s main objective is to present main trends concerning re-evaluation of moral responsibility in contemporary netocratic (informative) societies, in which modern solutions in tele-informative technologies, introduced to everyday social practice by netocrats, result in creating new ethics: ethics of netocracy. Those leading trends, concerning moral responsibility, consist of complex processes of institutionalisation on the one hand, and of processes of instrumentalistion on the other. From general reflection on the dimensions and descriptions of responsibility the writer steps to the analysis of two main fields of social activity, where moral responsibility has significant meaning, e.g. the analysis of responsibility in economic and political activity. Moral responsibility and expected high ethical competences of individuals, acting in the fields of business or politics, are still tested, especially in the crucial relation between liberty and responsibility. The paper also mentions the problem of asymmetry between expectations towards responsible behaviour performed by the others and the lack of responsibility for speech and actions performed. Moreover, multiplicative character of contemporary teleinforamative means, supported by exercise of advanced techniques of influence onto the others makes the diagnosis stated by the writer significant.
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