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PL
W artykule dokonano analizy politologicznej preferencji wyborczych mieszkańców Pomorza Zachodniego w latach 1990–2010 podczas wyborów samorządowych. Autor zaprezentował, jak kształtowały się zachowania wyborcze we wszystkich pięciu miastach prezydenckich interesującego go regionu od momentu utworzenia samorządu terytorialnego w 1990 roku. Następnie od elekcji z 1998 roku analiza została poszerzona o wyniki wyborów do rad powiatów i do Sejmiku Województwa Zachodniopomorskiego. Z kolei od wyborów z 2002 roku w badaniach uwzględniono rezultaty bezpośrednich wyborów prezydentów miast. Aby lepiej zrozumieć zachodzące zmiany preferencji politycznych oraz specyfikę regionu Zachodniopomorskiego, w tekście podano także najważniejsze wyniki wyborów parlamentarnych oraz wyborów prezydenta RP. Ponadto w artykule przebadano zmiany frekwencji wyborczej oraz przeanalizowano zainteresowanie mediów lokalnych wyborami samorządowymi. Badania dotyczyły m.in. tego, które z wyborów – do rady miasta, prezydenta miasta czy do Sejmiku Województwa Zachodniopomorskiego – wzbudzały największe zainteresowanie mediów. Na koniec przeanalizowano zmiany, jakie zaszły w technice promocji politycznej w pierwszym dwudziestoleciu istnienia III RP.
EN
The article analyzes the voting preferences of the inhabitants of Western Pomerania in the years 1990–2010 during the local government elections from the political science perspective. The author presents the development of voting behavior in five cities of the region ruled by presidents since the establishment of local government in 1990. Then, from the election of 1998, the analysis has been extended by the results of the elections to the district councils and the West Pomeranian Regional Assembly. Since the elections of 2002, the study includes the results of the direct election of presidents. In order to better understand the process of changes in political preferences and the peculiarity of the West Pomerania region, the article presents also the overview of parliamentary elections and Presidential elections. In addition, the article examines changes in voting turnout and analyzes media coverage of local government elections. The article includes the study of which elections – the city council, president of the city or to the West Pomeranian Regional Assembly – achieved the greatest interest of the media. At the end, the author analyzes the changes that have occurred in political marketing in the first two decades of existence of the Third Republic.
EN
In 2005, we had to deal with the specific electoral situation, because in the fall two election campaigns to the parliament overlapped with each other (25 September), and also there were elections for the President of Poland (9 October and 23 October). A similar situation was going to repeat in the fall of 2010, because at that time elections were to be held on both the President and the local government. However, due to the plane crash near Smolensk on 10th April 2010, in which the President of Poland died, head of state elections were to be held at an accelerated time – 20 June and 4 July. At the same time the enormity of the tragedy at Smolensk strongly dominated national politics and in varying degrees the accident subject was present during the campaign,both presidential and local government. Local government elections took place on 21st November 2010 under the amended provisions of electoral law. The most important amendments to the rules of the electoral law should be mentioned the abolition of the possibility of blocking electoral lists, which was introduced before the local elections in 2006. The article discusses local government elections in the region (Western Pomerania) in 2010 in regard to the previous elections of 2002 and 2006. The Analysis covered the Electoral elections in the five largest cities in Western Pomerania in which the president is elected: Szczecin, Koszalin, Swinoujscie, Stargard Szczecinski, and in Kolobrzeg. Further, the article discusses the results of the elections to the individual district councils, whereas at the end of the article there is a description of the election to the Westpomeranian Regional Assembly. In assessing the results of the election may be noted that in Western Pomerania voting preferences of its residents did not change, as there still Civic Platform enjoys the greatest support, with the exception of Swinoujscie, where invariably wins the Democratic Left Alliance. However, some changes have taken place in Szczecin, in which the mentioned Civic Platform lost its position on president of the city and the majority in the City Council of Szczecin.
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