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Innowacje turystyczne w wybranych gminach uzdrowiskowych województwa podkarpackiego

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Buczek-Kowalik M., Łuka P.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
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2015
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vol. 49
135-146
EN
This paper presents the essence of innovation in tourism as one of the elements that build a competitive advantage in this market. The opportunities and problems or threats related to the introduction of innovative products in spa municipalities are also shown. A research on innovation in tourism in the area of two spa municipalities – Iwonicz-Zdrój and Rymanów – was carried out. The main objective was to obtain information on innovative activities introduced in the study area over the past five years. The work results are part of a project aiming to identify innovative solutions in South-Eastern Poland resorts, and to evaluate the innovative municipalities perception by tourists, patients, and local entities.
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