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EN
The creation of a retention reservoir causes changes in the management of its vicinity. Tourism functions develop, and as a result the tourism infrastructure also develops. In the paper, selected aspects of the tourism management in the vicinity of two retention reservoirs in Poland (Solina and Tresna) are discussed. The author characterizes the accommodation, catering, transport, and supplementary infrastructures. Also, the results of an opinion poll rating these elements of the infrastructure are presented.
EN
The purpose of the article is to determine whether potential tourists consider information about a city’s air quality in their assessment of its tourist attractiveness and how this this information affects their travel decisions. Urban tourism is a common and dynamically developing form of tourism. Cities encourage tourists to visit them with various attractions, cultural, gastronomic and accommodation offerings as well as mass events. At the same time, they are often industrial centres and important transportation hubs, which makes them characterized by a high degree of air pollution. The article presents results of a survey involving 509 respondents from Poland. The data were used to assessment to what extent information about air quality in a given city is relevant for people planning a tourist trip. In addition, the survey provided information about factors that could increase the respondents’ interest in the level of air quality in a city they were planning to visit. Particular attention was paid to the respondents’ health. Many diseases can be the result of air pollution, or can be aggravated by substances contained in smog. Therefore, the authors tried to determine whether people suffering from such illnesses were more likely to pay special attention to air quality in their prospective destinations. The results constitute a significant contribution to the knowledge about the factors affecting demand in urban tourism. They may be relevant for entities responsible for managing cities and promoting tourism products. The article also draws attention to the fact that problems arising from air pollution in cities can affect not only their residents, but also tourists.
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2016
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vol. 2
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issue 320
EN
Whether we call them local production systems, clusters or industrial districts, all of these co-opetition arrangements can be considered stimuli in developing and implementing innovations as well as local and regional growth. The complexity of a tourist product and specific requirements connected with it make the particularly prone to the forming of clusters and cluster initiatives. In 2012 tourism industry ranked second in Poland with 27 cluster initiatives and a stable growth dynamics. Tourism is dominated by top-down initiatives, contrary to other industries, where bottom up arrangements prevail. Regional cluster initiatives may be built on regional tourist organisations. The Regional Tourist Organisation of the Lodz Voivodeship (RTO LV) was established, inter alia, to create the image of the voivodeship as an attractive tourist region, to promote tourism in the region and to improve the quality of a tourist product. Since networking of the regional economy is required, the organisation joins entities representing different industries, territorial self-government units, associations, foundations, etc. According to the Board of the RTO LV, the organisation has reached an optimum representation of various industries. The RTO LV also creates smaller clusters, which flexibly enhance its potential. Focus on networking makes the organisation closer to the network cluster idea of the OECD rather than to Porter’s co-opetition relationships. As formally, the RTO LV has not got the status of a cluster, it seems justified to use the term cluster initiative or quasi-cluster structure.
EN
Much of the existing literature on the tourism-humour relationship focuses on the perceptions of tourists. Little research exists on the views of tourism operators. This study aims to gain a better understanding of the perceptions of tourism operators when deliberately including humour into interactions with customers. The research is based on three workshops with tourism industry stakeholders in North Queensland. Three interactive workshops were delivered by the author from May to July 2017 with the purpose of informing tourism industry stakeholder on how to use humour effectively in interactions with customers. Twenty-three (23) participants joined the humour workshops. The findings of this study explore what tourism operators’ perspectives and concerns are when using humour with customers as a strategic tool for customer engagement.
EN
The article analyzes the state of local tourism organizations (LOT) in Lower Silesia against the tourism system in Poland. It pointed to the current problems in the field of sustainability of organizational structures, such as lack of standard procedures in cooperation with the local community and business, limited financing possibilities due to the adopted ineffective fundraising model, current human resources, and lack of strategic planning and objectives of local tourism policy. This picture of functioning and efficiency of the LOT in the region is a reflection of the situation of other LOTs in Poland, which results from the adopted, but not fully implemented, model of the 3-step system of tourism promotion called POT–ROT–LOT. The author presents his idea of creating a paradigm shift and transforming LOTs to increase the efficiency of tourism promotion through building local structures in counties and around major urban areas, maintaining the status quo of legal norms of the organization but developing the internal governance structure and adapting it today competitive market, gradually transforming LOT so as to make it match the Destination Management Company model and noninstitutional types of organizations, making legal modifications to the statutes, and introducing incentives such as loyalty programs, setting short- and long-term statutory and economic goals, building financial stability through diversification of income sources, and developing the idea of partnerships with other LOTs and ensuring the full representation of the local business and tourism industry in the organization’s structure, as a guarantee of sustainable tourism development, reduction in competitiveness (conflicts of interests) and the negative impact of the local community.
PL
Gmina Susiec zaliczana jest do najbardziej atrakcyjnych pod względem walorów turystycznych obszarów w województwie lubelskim. W VI edycji konkursu „7 nowych cudów Polski” organizowanego w 2016 r. przez redakcję „National Geographic Traveler” położony na terenie gminy Susiec rezerwat przyrody „Nad Tanwią” – popularnie nazywany roztoczańskimi szumami – zdobył w głosowaniu VI miejsce. Fakt ten jest m.in. rezultatem rosnącej popularności turystyki na Roztoczu, a także pokłosiem działań podejmowanych w ostatnich latach przez mieszkańców i władze samorządowe gmin Roztocza Środkowego – działań mających na celu stałe podnoszenie atrakcyjności turystycznej regionu i rozwój różnych rodzajów turystyki. Celem badań, zasygnalizowanym w tytule opracowania, była analiza i ocena przemian w sektorze usług turystycznych, jakie zaszły na omawianym obszarze w latach 2000–2016, a także analiza działań przedsiębiorczych podejmowanych zarówno przez władze samorządowe, lokalne organizacje i stowarzyszenia turystyczne, jak i mieszkańców gminy Susiec w celu rozwoju turystyki. W pracy dokonano oceny atrakcyjności turystycznej gminy Susiec według metod przyjętych w literaturze przedmiotu. Zaprezentowano również wyniki badań ankietowych przeprowadzonych wśród turystów odpoczywających w gminie Susiec w okresie wakacji 2016 r. Celem tych badań była m.in. ocena wpływu postaw przedsiębiorczych mieszkańców i władz samorządowych na rozwój turystyki i podniesienie atrakcyjności turystycznej gminy Susiec. Prezentowane opracowanie jest rezultatem badań terenowych prowadzonych na terenie gminy Susiec w latach 2008–2016, a także badań ankietowych, które przeprowadzano w Suścu od lipca do września 2016 r. W przedstawieniu wyników badań posłużono się przede wszystkim metodą opisowo-analityczną, dynamiczno-porównawczą, kartograficznymi metodami prezentacji (kartodiagramem) oraz metodami statystycznymi.
EN
Susiec commune belongs to the most attractive regions in the Lubelskie province taking into account its tourist values. In the 6th edition of the contest “7 New Wonders of Poland” organised in 2016 by editors of “National Geographic Traveler”, the nature reserve “Nad Tanwią” – commonly known as Roztocze rustles – located within the area of the commune of Susiec got the sixth place in the voting. This fact is a result of, among others, the growing popularity of tourism in the Roztocze and the aftermath of the activities undertaken during the recent years by the inhabitants and local government authorities of the communes of the Central Roztocze – the actions aimed at constantly raising the tourist attractiveness of the region and development of various forms of tourism. The objective of the research referred to in the title of the study was to get to know the transformations in the tourism sector services that took place within the examined area in the period from 2000 to 2016 and an analysis of the entrepreneurial activities undertaken by both local government authorities and tourist associations, as well as the inhabitants of the commune of Susiec for the purposes of development of tourism. Assessment of the tourist attractiveness of the Susiec commune according to the methods applied in the subject literature has been conducted in the study. Results of the surveys carried out among tourists relaxing in the commune of Susiec during summer holidays in 2016 have also been presented. The goal of this research was, among others, to assess the influence of the entrepreneurial attitudes of the inhabitants and local government authorities on development of tourism and raising the tourist attractiveness of the Susiec commune. The presented study constitutes a result of the inhouse and field works that have been carried out regularly within the area of the commune of Susiec since 2008. To present the results mainly the following methods have been applied: a descriptive and analytical method, a dynamic comparative method and statistical methods.
PL
Celem pracy jest określenie perspektyw rozwoju gminy Józefów przez zaangażowanie się władz i mieszkańców w promocję i rozwój infrastruktury sprzyjającej rozwojowi turystyki aktywnej. W badaniach zastosowano metodę sondażu diagnostycznego, wykorzystując autorską ankietę jako narzędzie badawcze. W wyliczeniach statystycznych wykorzystano metodę analizy dyskryminacyjnej. Badaniem objęto 44 uczniów liceum ogólnokształcącego i 106 uczniów gimnazjum. Stwierdzono, iż dobra baza gastronomiczna i sportowa oraz walory związane z zabytkami i ciekawym środowiskiem przyrodniczym są czynnikami, które mogą podnieść atrakcyjność turystyczną regionu. Respondenci podkreślili znaczenie istniejących na terenie gminy parków krajobrazowych oraz optowali za rozbudową infrastruktury drogowej, a zwłaszcza bazy sportowo-rekreacyjnej. Stwierdzono, iż połączenie turystki aktywnej z turystyką kulturową uczyni gminę Józefów bardziej atrakcyjną. Wyniki badań wskazały władzom gminy i mieszkańcom kierunek rozwoju Józefowa i okolic, jak również pozwoliły wskazać inwestycje, które byłyby ukierunkowane na rozwój infrastruktury turystyczno-rekreacyjnej.
EN
An aim of the work is to define perspectives for development of Józefów Municipality through involvement of the authorities and inhabitants into promotion and development of the infrastructure facilitating the development of active tourism. In the research, there was applied the method of diagnostic survey using the author’s questionnaire as a research tool. In the statistical computations, there was used the method of discriminative analysis. The survey covered 44 pupils of a high school and 106 pupils of a grammar school. There was stated that a good catering and sport base as well as values related to monuments and an interesting natural environment are the factors that may raise the region’s tourist attractiveness. Respondents emphasised the importance of the existing in the municipality’s territory areas of outstanding natural beauty as well as they opted for extension of the road infrastructure and particularly the sport and recreational base. It was stated that combination of active tourism with cultural tourism will make Józefów Municipality more attractive. The research findings showed the municipal authorities and dwellers the direction of development of Józefów and the environs as well as allowed indicating the investments that would be aimed at development of the tourist and recreational infrastructure.
RU
Цель работы – определить перспективы развития гмины Юзефув (Józefów) путем включения властей и жителей в поощрение и развитие инфраструктуры, способствующей развитию активного туризма. В изучении применили ме- тод диагностического зондажа, используя авторскую анкету в качестве исследовательского инструмента. В статистических расчетах использовали метод дискриминантного анализа. Обследование охватило 44 учащихся общеобразовательного лицея и 106 учеников гимназии. Установлено, что хорошая база общепита и спорта, а также достоинства, связанные с памятниками старины и интересной природной средой – факторы, которые могут повысить туристическую привлекательность региона. Респонденты подчеркнули значение существующих на территории гмины ландшафтных парков и высказались за развитием дорожной инфраструктуры, в особенности же спортивно-рекреационной базы. Определили, что объединение активного туризма с культурным туризмом повысит привлекательность гмины Юзефув. Результаты изучения указали властям гмины и жителям направление развития Юзефова и окрестностей, а также позволили указать инвестиции, которые были бы направлены на развитие туристско-рекреационной инфраструктуры.
EN
Most empirical research investigating open innovation has focused on the development of new physical products in manufacturing industries, whereas open service innovation has not been researched correspondingly. Services have some characteristics that distinguish them from physical products, which may affect the types of open innovation practice utilised during service innovation processes. Tourism services comprise a subset of services that is particularly distant from tangible products. Therefore, the exploration of how tourism firms utilise different types of open innovation practice offers a valuable opportunity to learn about the nature of open service innovation practices. Thus, this paper addresses the following research question: what types of open innovation practice are utilised during the development of new tourism services? A qualitative case study approach was used to answer the research question. The findings suggest that pecuniary and non-pecuniary inflows of knowledge are utilised during service innovation processes in tourism. However, the stage of the innovation process at which inflows of knowledge are utilised varies systematically with respect to whether the innovation is perceived to be incremental or more radical. The findings also indicate that tourism firms reveal knowledge to other tourism firms in non-pecuniary outbound open innovation processes. However, no example of a pecuniary outbound open innovation practice was identified in this study. Implications for management and further research are discussed in the paper.
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