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Turyzm
|
2016
|
vol. 26
|
issue 1
61-69
EN
The article presents a description of ski touring by Polish tourists. The author is looking for answers to the following questions: Who goes on this form of tourism? How and why? How experienced are the tourists? Are they aware of the risks involved? Are they theoretically and practically prepared for the danger of avalanches? The author compares their social features and tourist-recreational behaviour to research conducted by the Central Statistical Office in 2012.
EN
Background. The article presents the results of a survey conducted among visitors to the geosites in the Stronie Śląskie municipality: the Niedźwiedzia Cave and the defunct uranium and fluorite mine in Kletno. Material and methods. The basic data collected on-site include the demographic features (such as gender, age, level of education, occupation, origin), tourist behaviour (length of stay, accompanying persons, transport, accommodation, source of infor­mation used, etc.), attitude towards the geotourist activities, and willingness to pay for the entrance and souvenirs. Results and conclusions. The study confirmed that the level of education was an important determinant of participation in geotourism, making it still an elite activity. Nearly half of the surveyed tourists came from huge urban agglomerations. The willingness to pay the entrance fees to geotourist attractions did not significantly exceed the actual prices. The geotourist offer needs to be made more attractive and variable in order to meet the needs of diverse sectors of geotourist product consumers.
EN
The main aim of the article was to identify changes in the purchasing decision-making process of holiday package buyers as a result of the COVID-19 pandemic. A query of the scientific literature was carried out, as well as research on the buyers of tourist services (N = 1502) on the issues of travel before and during the pandemic was conducted. The data was collected using the indirect survey technique, i.e. computer assisted web interview (CAWI), and the methods of descriptive statistics were used for their analysis. The obtained results made it possible to acquire new knowledge about the behaviour patterns of buyers of packaged holidays and to distinguish four segments of the tourists. The categories of buyers’ behaviour most frequently represented in the study (in total almost 95% before and slightly over 92% of indications during the pandemic) confirm the role of the Internet in the purchasing processes of travel agencies customers and the tendency of progressive virtualization of buyers’ behaviour in the tourist market. During the COVID-19 pandemic, in the case of the purchase of holiday packages, it was observed that the buyers transfer the entire purchasing process to the Internet much less frequently than before its occurrence, i.e. they both look for information about travel agencies offers and make purchases on the Internet.
PL
Głównym celem artykułu była identyfikacja zmian w procesie podejmowania decyzji zakupu przez nabywców pakietów wakacyjnych pod wpływem pandemii wirusa COVID-19. Do jego osiągnięcia przeprowadzono kwerendę literatury naukowej, a także badania nabywców usług turystycznych (N =1502) dotyczące problematyki realizowania podróży przed pandemią oraz w czasie jej trwania. Dane zostały zgromadzone techniką sondażu pośredniego, tj. Computer Assited Web Interview (CAWI), a do ich analizy posłużyły metody statystyki opisowej. Uzyskane wyniki pozwoliły na pozyskanie nowej wiedzy na temat wzorców zachowań nabywców spakietyzowanych podróży turystycznych oraz wyróżnienie czterech segmentów rynku imprez turystycznych. Najliczniej reprezentowane w badaniu kategorie zachowań nabywców (łącznie blisko 95% przed pandemią i nieco ponad 92% wskazań w jej trakcie) potwierdzają rolę Internetu w procesach dokonywania zakupów przez klientów biur podróży oraz tendencję postępującej wirtualizacji zachowań nabywców na rynku turystycznym. W trakcie trwania pandemii COVID-19 w przypadku zakupu zorganizowanych imprez turystycznych zaobserwowano, iż zdecydowanie rzadziej niż przed jej wystąpieniem nabywcy zorganizowanych pakietów przenoszą do sieci cały proces zakupowy, a więc zarówno poszukują informacji na temat ofert biur podróży, jak i dokonują zakupów w Internecie.
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