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Cooperation of Polish Cities with Bloggers in the Area of Tourism Promotion

100%
Jakubowska M.
Studia Periegetica
|
2018
|
vol. 22(2)
103-117
EN
The purpose of this article is to determine the character and scope of cooperation between Polish cities and bloggers in relation to the promotion of tourist. The first part of the study is a literature review, including the results of research on the latest trends in the use of online opinion leaders (such as bloggers) in the field of tourism promotion. These findings provide the basis for highlighting particularly important issues involving cooperation with bloggers, which make up a system of cooperation. The second part of the article describes the concept and results of surveys on the subject of cooperation between Polish provincial cities and bloggers. The survey resultswere used to characterize the time range of this cooperation, its goals and form, the criteria for selecting bloggers and measuring the effects of cooperation. The cooperation was found to be non-systemic.
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Gry miejskie jako innowacyjne produkty turystyczne

63%
Warcholik W., Leja K.
Annales Universitatis Paedagogicae Cracoviensis Studia Geographica
|
2012
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vol. 3 Innowacyjność usług turystycznych w układach przestrzennych
87-97
EN
Urban games and other forms of field games, such as Questing, are innovative ideas for presentation, disclosure and interpretation of natural and cultural heritage. The results of the survey presented in the study show that soon urban games can become an alternative to a traditional guided sightseeing of an urban area. There may be several reasons for such a choice: an interesting way of exploring a city, aspects of play and physical activity, better memorization of information, as well as the possibility of being independent from guide’s preferences, self-activity and taking the paths other than the ones which are popular among tourists. A well-prepared urban game is a part of the particular trend in tourism based on entertainment, emotions, education and engagement (4×e). Players become active participants in the adventure directed by the organizers, however, they solve the tasks using their own ideas and variants of routes. In Poland, urban games are used mainly in cognitive and business tourism based on integration parties and team building activities. The current offer of urban games on the tourism market in our country is limited. Examples of this particular form of sightseeing have been observed mostly in the biggest Polish cities. By monitoring the availability of individual events, their constant changing and adjusting to customers’ preferences can be noticed. The growing number of urban games introduced in Poland is not followed by the increase in tourists’ awareness that it is possible to use this form of city sightseeing. The source of knowledge about urban games is mainly the information provided by other people, as well as the Internet.
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