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Reklama w konwencji zwiastuna filmowego – perswazja czy manipulacja?

100%
Barczyk-Sitkowska A.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2018
|
vol. 48
|
issue 2
263-274
EN
Popular brands, hoping to catch the attention of a bored spectator, are increasingly using advertainment, which is a combination of advertising, fun and entertainment. An example of this phenomenon is advertising imitating movie trailers. The author tries to answer the question of whether the recipient of such productions is aware that watches advertising?
PL
Znane marki, chcąc przykuć uwagę znudzonego reklamami widza, coraz częściej sięgają po advertainment, czyli połączenie reklamy z zabawą i rozrywką. Przykładem tego zjawiska są reklamy w konwencji zwiastunów filmowych. Celem artykułu jest odpowiedź na pytanie: Czy odbiorca takich przekazów jest świadomy, że ogląda reklamę?
2
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Trailery gier wideo. Analiza cech formalnych i gatunkowych

73%
Sikorska J.
Studia Europaea Gnesnensia
|
2018
|
issue 17
205-230
EN
The paper aims to outline the formal and genre features of video game trailers, analyzing those using animation and gameplay scenes, as well as material combining both elements. The author focuses on cinematic devices in such trailers and discusses the differences between video game trailers and trailers promoting movie productions.
3
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От жанра к формату через визуализацию «упаковки» контента

73%
Raspopova S., Simakova S.
Przegląd Wschodnioeuropejski
|
2021
|
vol. 2
365-379
EN
The article refers to the fact that the genres of journalistic texts, the functional purpose of which has historically been to inform the audience, today form the basis of multimedia formats in which information occurs with elements of entertainment. When analyzing the formats of new media, we came to the conclusion that the core of the format is made up of elements of a particular genre, that only the “packaging” is changing in order to promote the format and taking into account the new information needs of society. The next important conclusion of the study is that visualization is the main means of creating a format in view of the spectacular nature of modern culture.
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