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Transmedia Narratives: A Critical Reading and Possible Advancements

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Markova G., Kalinov K.
Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia
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2017
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vol. 24
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issue 1
EN
The transmedia narratives are an emerging phenomenon premised on a number of technological, economic and social changes. The concept is employed for image-related identity building, provoking interest in both academic research and practice. The present article outlines a structured interdisciplinary approach as a basis for a critical review of transmedia narratives which is essential in our understanding of their nature and possibilities.
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