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According to the author, the current axiological revolution has an objective reason: reversibility of live misfortune, and a subjective one: it contributes to the development of the market economy. Due to the latter reason, it is supported by the rulers of the modern world. The axiological revolution gets rid of the previous moral rigour and the modern hedonistic and utilitarian culture replaces the traditional ascetic and idealistic culture. The increase in consumption is the main objective. In order to achieve it, the creators of axiological revolution draw the consecutive social groups, in particular women, into the zone of developed consumption. Simultaneously, they propagate the modern culture systematically on the grand scale. Within the operation of the market expansion the approving modern school replaces for example the demanding traditional school. Apart from their economic function, all these operations possess a political aspect. Their political consequence comprises the weakening of the social resistance to state omnipotence. The presented explanation of the modern axiological revolution sources has a coherent justification. The clear correlation is visible between the market needs and the pace of changes
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