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ПРОФЕСІЙНА ПІДГОТОВКА ФАХІВЦІВ У ГАЛУЗІ КОМУНІКАЦІЇ: ДОСВІД УНІВЕРСИТЕТУ МАКГІЛЛ (КАНАДА)

100%
Цубова О.
Педагогічні науки: теорія, історія, інноваційні технології
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2016
|
issue 5(59)
40-49
EN
The article deals with the advanced professional training for specialists in the communication field, which is considered one of the most relevant, current and practically-oriented areas of the Humanities disciplines. At the beginning of the 21st century we witness the rapid development of information-communication technology and its application both to the various spheres of society and everyday life. As a result, it causes popularity, intensive development and improvement of the professional training in communication field. The research was carried out on the basis of one of the oldest and most famous universities in Canada – McGill University. A major in Communication Studies allows students to be flexible and design their own curriculum with a help of scientific adviser in order to satisfy their learning needs and goals. It is therefore crucial to track major trends and tendencies. Experts in communication can choose from a huge variety of careers due to the ability to apply business, social and presentation skills and form professional relationships in the modern workplace. Communications sector is constantly updated. Thus, professional training in the communication field may vary considerably in content and approach used in the educational process, but all universities in Canada offer a practically-oriented training program in the field of communication, involving the usage of different approaches: critical, analytical, multicultural, systematic, moral-centric, andragogical, etc. The major in Communication Studies is an interdisciplinary Humanities professional training. The main goal is to offer multidisciplinary programs at the Master’s or Doctoral degree levels. For Communication Studies major, there is a wide range of career options that needed a Doctoral or Master’s degree, on the other hand, do not require any specific degree. The career options may include media, marketing, management, public relations, advertising, sports, medicine, jurisprudence, and many others. The Communication Studies departments consider internships as a beneficial supplement to students’ academic experience and encourage graduate students to undergo professional training abroad. The Internship Exchange Program has become an integral part of students’ professional education.
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Strategie przodujących uczelni wobec nowych uwarunkowań i funkcji szkół wyższych

80%
Olechnicka A., Płoszaj A., Wojnar K.
Studia Regionalne i Lokalne
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2011
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issue 1(43)
43-63
EN
As a result of interaction of many factors, the conditions of academic institutions have changed significantly over the last decades. Globalization and internationalization, demographic and economic challenges, as well as growing international competition between universities causes these institutions to take up new functions, restructure and change their character. Top universities respond to the changing context by developing new strategic solutions aiming at sustaining and strengthening their high position in international rankings. Some of the strategic solutions are similar for most universities, but some are unique and specific. The aim of this article is to identify latest trends in strategic management of top universities and present selected case studies to illustrate the most interesting solutions.
PL
W wyniku nałożenia się wielu czynników uwarunkowania funkcjonowania szkół wyższych w ostatnich dekadach uległy znaczącej zmianie. Procesy globalizacji i internacjonalizacji, czynniki związane z gospodarką i demografią oraz rosnąca konkurencja uczelni powodują, że instytucje te zaczynają pełnić więcej funkcji, zmieniają swoją strukturę i charakter. Czołowe światowe uczelnie odpowiadają na zmieniający się kontekst, tworząc nowe rozwiązania strategiczne, które mają na celu utrzymanie i wzmocnienie ich wysokiej pozycji w światowych rankingach. Część rozwiązań ma charakter uniwersalny, a niektóre są specyficzne dla poszczególnych typów uczelni. Celem artykułu jest identyfikacja najnowszych trendów w zarządzaniu strategicznym stosowanym przez władze czołowych szkół wyższych i omówienie poszczególnych rozwiązań na konkretnych przykładach.
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