Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Roczniki Ekonomii i Zarządzania

Authors help

  1. 1 Pawlak M.

  2. 1 Zasuwa G.

Years help

  1. 1 2011

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  uznawane wartości
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Związek miedzy wartościami uznawanymi przez konsumentów a ich postawa wobec inicjatyw społecznych przedsiębiorstwa

100%
Pawlak M., Zasuwa G.
Roczniki Ekonomii i Zarządzania
|
2011
|
vol. 3(39)
289-306
EN
In the article results of studies of the relations between values recognized by consumers and their attitude towards a company’s social initiatives of are presented. The values have been examined according to the typology suggested by Schwarz. Especially the correlation has been analyzed between recognizing values that are directed to the development of the common good and values directed to one’s own development on the one hand and the consumers’ attitude toward a company’s social initiatives on the other. The studies have shown that there is a positive, statistically significant correlation between recognizing values that are directed to the development of the common good and the consumers' attitude towards social initiatives put forward by a company.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.