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  1. 1 Marketing i Rynek

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  1. 1 Tkaczyk J.

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Wideografia jako metoda badań zachowań konsumenckich

100%
Tkaczyk J.
Marketing i Rynek
|
2012
|
vol. 19
|
issue 3
14-20
EN
The main aim of the paper is to present a videography as a new method in consumer research. This paper examines the role of videography, gives insight in techniques and tools and varieties of videography. Videography is the qualitative research method based on using video to conduct and present research..
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