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Gender Studies
|
2012
|
vol. 11
|
issue 1
126-134
EN
Iconic signs such as paintings, engravings or book illustrations come into existence as a result of visual attempts at redefining the literary text to which they refer. Although they belong to a different medium, they are always conditioned and influenced by the original literary work. English painting displays a series of famous images which explicitly have their roots in literary texts. While the works of Shakespeare, Keats and Tennyson seem to determine a special connection with painting, Shakespeare’s plays are the source of one of the most inspiring subjects of the Pre-Raphaelite painters: women.
EN
This study examines the phenomenon of social media segments functioning, focused on the presence of high-quality author’s visual content in publications. It is the originality of the visual accompaniment of posts that becomes the basis for the popularity of the resource. It sets such a trend as the autonomous power of images in communication and giving a chance for the development of “pictorial” information exchange. The study analyzed the publication of the Russian popular science community “Educator” (“Ovrazovach”) on the social network “VK”. The main findings of the study is: 1) there is an autonomy of images and their independency in the process of creating interest to resource for audience; 2) the analysis of comments reveals a reduction of the content side of the popular science public; 3) user comments show the preservation of a high percentage of text messages, but this comments are related the picture, not on a scientific event. The authors believe that the phenomenon of autonomization of original images requires a detailed analysis on a wider number of examples.
EN
The article discusses the poetics of ‘word painting’ in the generic and stylistic development of historical prose: from Pushkin’s Peter the Great’s Negro (1829) to Tolstoy’s novel Peter the Great (1930–1945). It is revealed that ‘verbal art’, along with ‘Walter Scott’s’ type of description of the epoch, functioned in novelistic texts as the most productive means of expression for artistic historicism. The opposition between this method of representation and that of static historical description – as in the ‘boyar chapters’ of Peter the Great’s Negro – is explained. It was this that may have caused the breach in the stylistic integrity of the novel and determined the incompleteness of its conception and realization. In their dynamic presentation of the life in ‘Peter’s Russia’, both Pushkin and Tolstoy blend antithetic techniques: viewing reality from a historical distance – with a direct vision of phenomena, generalizing historical and philosophic formulas – with objectified specificity of visual expression. With the help of the ‘verbal-art’ methods, an insight into the epoch is made possible by combining points of view and showing an image from varied angles. This serves achieving an artistic effect defined by Aleksei Tolstoy as ‘contemplation through somebody else’s eyes’, which illustrates the problem of ‘varying scale’ in presenting the era as having its own artistic significance.
EN
In researching the linguistic landscape (LL) of nine cities in the Baltic states, this articlewill show that female discourse is significant within public areas and spaces. This has beenlinguistically proven by female personal names in ergonyms, as well as by female ergonymsand themes within graffiti texts. However, there are multi-modal advertisementswhich display female products publicly, which can be viewed from the perspective of thesemiotic landscape. A total of 294 photos showing women were selected from the LL databasein order to describe visual images of women, by focusing on the archetypes andconcepts of a woman’s role in society.The research showed that any target audience is linguistically identified more oftenthan not by age, which social and ethnic group one belongs to, while images emphasizethe target audience more commonly by sex, that is, by female gender, for example, imagesof women or female body parts and of women’s products (e.g. women’s clothing ona mannequin).Selected materials are generally characterized by absolutization of the perfect appearance,one which includes the maintaining of certain stereotypes, that a woman is both beautifuland slender, that she is physically fit, replete with perfect makeup, someone who belongsto the cult of youth, who reflects how popular and successful women should appear. This isthe standard example, one that exemplifies the need for solitude, narcissism and emotionalconcealment, all wrapped up within the glorification of an advertisement for perfume.According to the data, typical female activities tend to be the receiving of beauty treatments,various forms of relaxation such as traveling, dancing, visiting the tanning salon orsunbathing, and most significantly of all, shopping. These images mainly emphasize service-sector occupations: waitresses, bank employees, flight attendants, masseuses, cabaretdancers or exotic dancers. In regard to the roles of wife and mother, they are viewed associal roles, which are represented as being inseparable from each other. The female lover(flirtatious temptress) and female friend, are two of the most common archetypical imagesreflected in the semiotic landscape of the Baltic states.In conclusion, the visual representation of women in the Baltic states is related to theperception of life as pleasure, emphasizing the significance of sensuality and entertainment.
PL
In researching the linguistic landscape (LL) of nine cities in the Baltic states, this articlewill show that female discourse is significant within public areas and spaces. This has beenlinguistically proven by female personal names in ergonyms, as well as by female ergonymsand themes within graffiti texts. However, there are multi-modal advertisementswhich display female products publicly, which can be viewed from the perspective of thesemiotic landscape. A total of 294 photos showing women were selected from the LL databasein order to describe visual images of women, by focusing on the archetypes andconcepts of a woman’s role in society.The research showed that any target audience is linguistically identified more oftenthan not by age, which social and ethnic group one belongs to, while images emphasizethe target audience more commonly by sex, that is, by female gender, for example, imagesof women or female body parts and of women’s products (e.g. women’s clothing ona mannequin).Selected materials are generally characterized by absolutization of the perfect appearance,one which includes the maintaining of certain stereotypes, that a woman is both beautifuland slender, that she is physically fit, replete with perfect makeup, someone who belongsto the cult of youth, who reflects how popular and successful women should appear. This isthe standard example, one that exemplifies the need for solitude, narcissism and emotionalconcealment, all wrapped up within the glorification of an advertisement for perfume.According to the data, typical female activities tend to be the receiving of beauty treatments,various forms of relaxation such as traveling, dancing, visiting the tanning salon orsunbathing, and most significantly of all, shopping. These images mainly emphasize service-sector occupations: waitresses, bank employees, flight attendants, masseuses, cabaretdancers or exotic dancers. In regard to the roles of wife and mother, they are viewed associal roles, which are represented as being inseparable from each other. The female lover(flirtatious temptress) and female friend, are two of the most common archetypical imagesreflected in the semiotic landscape of the Baltic states.In conclusion, the visual representation of women in the Baltic states is related to theperception of life as pleasure, emphasizing the significance of sensuality and entertainment.
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