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EN
Polish local elections in 2018, many months before their commencement, became one of the main elements of the political discourse. Due to the specificity of the electoral calendar, for the first time since the parliamentary and presidential elections in 2015, voters had to assess the actions taken by the Law and Justice (Prawo i Sprawiedliwość, PiS) in the electoral act. Of course, this could only happen indirectly, precisely through local elections, which due to their specificity, are not able to fully reflect the balance of powers that operates on the national arena. However, also in this way voters could refer to national events. Expressing support for them by voting on PiS, or by showing negations of their actions by voting for groups remaining in opposition. The aim of the paper is to check whether, in the perception of voters, events on the national political arena determine the behavior of two types of participants in local elections: local politicians and voters.
EN
The aim of this paper is in the context of the main specifics of the Slovak parliamentary elections in 2016 to highlight the party development in Slovakia and to predict its future direction. Parliamentary elections due to electoral instability and fluctuations determined the configuration of the parliamentary political scene. The proportion of new, nonsystem parties was increased and output was to create surprising ruling coalition which has dissolved the existing ideological and ethnic line. The ambition of the paper is tho highlight the political situation that followed the elections and significantly modified the distribution of political forces existed previously.
EN
The article focuses on the issue of election silence, the range of its applicability and significance for the Polish democratic system. It describes in detail the legal perspective of the phenomenon at the same time illustrating its actual impact on the functioning of party competition and electoral decision-making process. The primary goal of this paper is to present the results of empirical studies on the importance of pre-election polls for the development of the actual support of voters. Empirical verification has been applied to a thesis which assumes that the publication of opinion polls in support of candidates or political parties during election campaigns should be forbidden longer than just during election silence. The results were also correlated with the declared political preferences of the respondents, which allowed the author a more detailed analysis of the revealed regularities.
EN
By detailed analyses of Polish and world statistics, the authors search for the answer if in fact, as some politicians and citizens claim, the world and in particular European Union and Poland are overcome by the wave of violence. Data gathered, among others, by Polish Public Opinion Research Center (CBOS), Eurostat and United Nations Office on Drugs and Crime (UNOCD), as well as anthropologists and police, clearly prove the opposite. Scientific comparisons concerning violence over the centuries show that its scale drastically decreased and the world gets safer with time. Statistical reports of the United Nations especially clearly indicate European Union (including Poland) as particularly peaceful region against the rest of the world, having the lowest murder rates. Eurostat data confirm these results, also showing decrease in other crimes over the years. Polish police data similarly prove existence of this trend and CBOS indicates that it is reflected in increasing sense of security among Poles. In the second part of the article the authors explain potential reasons for using such false slogans as “increasing wave of violence” by politicians and raising fear in voters as well as psychological mechanisms responsible for their potential effectiveness.
EN
Through a democratically set system of state functioning, political parties are given space for their establishment and subsequent functioning. Nowadays, registering new parties is not an issue in Slovakia, but another issue arises - most political parties cannot attract voters, and as a result they lose general sympathy and also necessary votes in elections. For a political party to become known to its voters, it needs to address and subsequently implement techniques of political marketing. Reaching and gaining voters is essential for a political party to continue to exist. By using marketing communication in its election campaign, a political party can succeed more than the one that has not used them. Therefore to adequately address its voters, a political party has to know their social, cultural, economic as well as religious background. The political party must also pay attention to the creation of an election program that appeals to voters. However, a political party should choose such proper communication channels through which it will be able to attract its supporters. The presented paper deals with the issue of using / not using marketing communication before the parliamentary elections in 2020 in selected Slovak conservatively and liberally oriented political parties in the Trenčín region. The authors present their findings on the basis of the analysis of marketing communication tools, as well as formuate research questions that helped them meet the research goal, in particular, whether selected political parties used/did not use specific marketing communication tools in their election campaign in 2020.
EN
The aim of this article is to present a fragment of the research results obtained during the implementation of the research project: "Communicating Policy Actors". The research was aimed at diagnosing the activity of the "Y" generation in political communication via the Internet. The research was conducted among the community of students studying in Katowice, at faculties of science, journalism, communication and new media. Apart from the assumed above-average use of new media tools by students, the rationale for directing research at students was their potential participation in professional life, in which they are consulted on everyday political activities. The research hypothesis was that the respondents were aware of the importance of their participation in political communication.
PL
Przedmiotem prezentowanego artykułu jest problematyka marketingu politycznego jako drogi do zwycięstwa wyborczego. Marketing, promocja i reklama to przydatne instrumenty do osiągania celów politycznych. Umiejętność stosowania tych środków w praktyce jest wyrazem rosnącego profesjonalizmu w dziedzinie wiedzy politycznej. Instrumenty marketingowe przydają się nie tylko podczas kampanii wyborczych, ale także w codziennej działalności liderów politycznych, instytucji społecznych, partii politycznych, związków zawodowych i innych uczestników życia politycznego. Może to dotyczyć projektowania i praktycznego stosowania różnych strategii politycznych, kreowania wizerunku polityka nowo powstałej organizacji politycznej, reklamowania opinii publicznej polityki rządu o istotnym znaczeniu dla państwa czy promowania wizerunku kraju, miasta lub regionu . W ostatnich dziesięcioleciach kampanie wyborcze nabrały charakteru permanentnego, nie ograniczając się jak dotychczas do okresów zamkniętych bezpośrednio poprzedzających głosowanie. Tym samym wiedza o marketingu nabrała większego znaczenia w środowiskach politycznych współczesnych krajów. Dostosowanie profesjonalnych technik marketingowych do sfery działań politycznych oraz wykorzystanie potencjału współczesnych mediów w istotny sposób wpłynęło na sposób prowadzenia polityki. O celach, metodach i strategii kampanii politycznej w pewnym sensie decydują publiczność i media. Model kampanii amerykańskiej stał się wzorem dla wielu krajów, zwłaszcza tych - jak Polska - które weszły na drogę przemian demokratycznych po 1989 roku. 
EN
The subject of the presented article is the issue of political marketing as a way to electoral victory. Marketing, promotion and advertising are useful instruments to achieve political goals. Knowing how to put these measures into practice is an expression of increasing professionalism in the field of political knowledge. Marketing instruments are useful not only during election campaigns, but also in the daily activities of political leaders, social institutions, political parties, trade unions and other participants in political life. This may concern the design and practical application of various political strategies, creating the image of a politician a newly formed political organization, advertising to the public a government policy of significant importance to the state, or promoting the image of a country, city or region. In recent decades, election campaigns have become permanent, not limited as before to the closed periods immediately preceding voting. Thus, the knowledge of marketing has gained greater importance in the political enviroments of modern countries. The adaptation of professional marketing techniques to the sphere of political activities and the use of the potential of contemporary media have significantly influenced the way politics is conducted. In a way, the audience and the media decide about the goals, methods and strategy of a political campaign. The model of the American campaign has become a model for many countries, especially those - such as Poland - that entered the path of democratic transitions after 1989. There are many factors which contribute to the reception of American techniques.
8
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Protest wyborczy w wyborach parlamentarnych

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EN
Election protest is one of the institutions enabling the review of validity of elections. It is associated with judicial verifi cation. The Constitution does not regulate electoral protests, delegating that task to the legislature. Provisions governing election protests in parliamentary elections are dispersed across the Electoral Code. The Code does not contain specifi c rules regarding the conduct of election protests in elections to the Senate, but is limited to a general referring clause in Article 258, which required application of the provisions governing the validity of elections to the Sejm. The ground of the protest are acts constituting election offense or tort. According to the jurisprudence of the Supreme Court examining the election protests concerning parliamentary elections, any violation of the provisions of the Electoral Code will not necessarily lead to the declaration of invalidity of the election, although any such violation may give rise to election protest. There must be a causal link between the breach of the Electoral Code and the defectiveness of the process of voting and establishing the election results. In judicial practice of the Supreme Court only in a few cases, the allegations raised in election protests are considered to affect the outcomes of elections.
EN
Although an election campaign is a crucial part of political communication that encompasses much more than just development of media strategies or their implementation during elections, yet most solutions of modern election methods are based on the specifics of mass media. The end recipient of information is misled, if instead of disseminating information about a candidate and his intentions, media outlets provide a distorted image of an election campaign. The image which is created, when politicians seek to attract media attention by using their election methods (such as pseudo-events). Using literary and source analysis, the paper examines the viewpoints of political scientists, sociologists, media and communication theory experts about the process of public information and its particularities during elections. Legal framework regulating political advertising during the elections in Lithuania is presented and the data of the empirical research – the content of the regional press during the 2016 elections to the Seimas (Parliament) of the Republic of Lithuania – is summarised focusing on the behaviour of the regional press. When analysing regional periodicals published during the election campaign, it was intended to ascertain what roles the regional press chose – that of an observer or a watchdog, a provider of information or an analyst, an evaluator. Content analysis of regional press publications published during the election campaign and a sociological survey of media employees helps to determine what roles the media adopted.
EN
In the present paper, I analyze political parties using political branding approach, which enables to describe and explain any kind of consent decisions. The key element of this approach – political brand defined as experience, emotions, images, issues and symbols which reflect overall climate accompanying political parties – is a base for evaluation and decision-making, vote choice included. The aim of the present paper is to extend the knowledge about Polish political brands. I am interested to know how Polish political parties are perceived, what are their main characteristics and values, strengths and weaknesses, what makes them unique in comparison to other brands? To answer the research questions, I use FGI data to create mental maps of associations, the Poles’ link to political brands.
PL
W niniejszym artykule analizuję polskie partie polityczne, wykorzystując podejście political branding, które pozwala opisywać i wyjaśniać różnego rodzaju wybory konsumenckie. Głównym elementem tego podejścia jest marka polityczna: zestaw doświadczeń, uczuć, obrazów, kwestii, symboli, które odzwierciedlają ogólny klimat towarzyszący poszczególnym partiom, wykorzystywany do oceniania i podejmowania decyzji, w tym decyzji wyborczej. Celem niniejszego artykułu jest pogłębienie wiedzy na temat marek polskich partii politycznych. Interesuje mnie, jak Polacy postrzegają polskie partie polityczne: jakie cechy i wartości im przypisują, jakie są ich silne i słabe strony, co wyróżnia poszczególne partie na tle innych ugrupowań? W tym celu, wykorzystując dane jakościowe, tworzę mentalne mapy skojarzeń, jakie Polacy przypisują poszczególnym partiom.
EN
The article presents the latest trends in the electoral legislation of the Republic of Uzbekistan, which has passed successive evolutionary way of formation and development since independence. It is carried out a planned systematic work on improvement of electoral legislation in view of own national experience in conducting democratic elections and a referendum. The adoption of new norms of electoral laws will contribute to the full implementation of the principle freedom of choice, the further democratization of the electoral system of Uzbekistan, strengthening the principles of openness and transparency of the elections.
RU
В статье излагаются новейшие тенденции в избирательном законодательстве Республики Узбекистан, которое за годы независимости прошло последовательный эволюционный путь формирования и развития. С учетом собственного национального опыта проведения демократических выборов и референдума осуществляется планомерная системная работа по совершенствованию избирательного законодательства. Принятие новых норм избирательных законов будет способствовать более полному осуществлению принципа свободы выбора, дальнейшей демократизации избиратель ной системы Узбекистана, укреплению принципов открытости и прозрачности выборов.
RU
Рассматриваются теоретические подходы к объяснению электорального поведения. Анализируются экологическая, социологическая, социо-психологическая, коммуникативная и другие теории мотивации электорального выбора. Прослеживается их эволюция, взаимосвязь и отличия. Также прослеживается зависимость концепций электорального поведения от социо-исторических, технологических и политических условий. Итогом работы является вывод, что все имеющиеся объяснения поведения избирателей следует рассматривать как такие, которые акцентируют на определенных факторах электорального выбора и поэтому наиболее полное понимание этого феномена возможно только при их комплексном применении.
PL
W artykule rozważane są teoretyczne podejścia do wyjaśnienia zachowań wyborczych. Analizowane są ekologiczne, socjologiczne, socjopsychologiczne, komunikatywne i inne teorie motywacji zachowań wybnorczych. Wskazuje się na ich ewolucję, wzajemne relacje i różnice. Ukazywana jest także zależność koncepcji zachowania wyborczego w stosunku do warunków społeczno-historycznych, technologicznych i politycznych. W oparciu o rozważania teoretyczne dochodzimy do wniosku, że wszystkie dostępne wyjaśnienia zachowań wyborców należy traktować jako takie, które skupiają się na zdefiniowanych przesłanach dokonywania wyboru w czasie samych wyborów, w związku z czym najbardziej wszechstronne zrozumienie tego zjawiska jest możliwe tylko za sprawą ich zintegrowanego zastosowania.
EN
Theoretical approaches to the explanation of electoral behavior are considered. Ecological, sociological, socio-psychological, communicative and other theories of motivation for electoral choice are analyzed. Their evolution, interrelation and differences are traced. The dependence of the concepts of electoral behavior on socio-historical, technological and political conditions is also traced. The result of the work is the conclusion that all available explanations of the behavior of voters should be regarded as those that emphasize certain factors of electoral choice and therefore the fullest understanding of this phenomenon is possible only with their integrated application.
EN
In July 2012, Romania witnessed signs hinting at a possible erosion of political freedom. The paper shows that these signs point to a significant shortfall in economic freedom, deeply rooted in insecure property rights and high corruption. Such a shortage accounts for both the absence of the rule of law and many people’s reliance on the government for a job. Voters reliant on redistribution (mainly employees in the public sector, pensioners and welfare recipients) who actually cast their votes have outnumbered the other voters and have come to think of themselves as the owners not only of the redistribution rights set forth by law, but also of the values of those rights. Thus, excessive redistribution lays the groundwork for the “tyranny of the majority” and explains why the mechanisms to correct excesses cannot be used or are used too late, as they seem illegitimate. The paper presents the particularities of voters reliant on redistribution and the mechanism whereby they may come to agree, even if not wholeheartedly, to the reduction in their political freedoms if this means averting a cut in redistribution incomes. The paper concludes that it is only a matter of time before political freedom deteriorates in the absence of higher economic freedom via enhanced property rights, lower corruption and less reliance on redistribution.
PL
Artykuł przedstawia ewolucję Parlamentu Europejskiego od początku jego kształtowania się jako instytucji Unii Europejskiej. PE zaczął się tworzyć już w 1949 r. na sku- tek przemian jakie następowały w wyniku powstawania Europejskich Wspólnot. Jego pierwowzorem było Zgromadzenie Konsultacyjne Rady Europy, które zostało powołane w 1949 r. Ponadto, jego początków upatruje się w Traktacie Paryskim z 18 kwietnia 1951 r., na mocy którego powstała Europejska Wspólnota Węgla i Stali. Status deputowanych do Parlamentu Europejskiego wyznaczony jest mocą postanowień, Decyzji Rady Unii Europejskiej dotyczącej wyboru członków Parlamentu Europejskiego w powszechnych wyborach bezpośrednich (76/787/EWWiS, EWG, Euratom), Protokołem w sprawie przywilejów i immunitetów Wspólnot Europejskich, Regulaminem Parlamentu Europejskiego oraz Decyzją Parlamentu Europejskiego w sprawie przyjęcia statusu posła do Parlamentu Europejskiego. Celem niniejszego artykułu jest ukazanie przemian, jakie od początku tworzenia się PE, następowały w ustawodawstwie UE, w odniesieniu do samego PE, oraz jak ustawodawstwo to ukształtowało mandat jego członków. Podstawową tezą przedmiotowego artykułu jest, jak wyglądał proces ewolucji PE na przestrzeni lat, jak zmieniała się jego pozycja w systemie instytucjonalnym UE oraz jak z biegiem lat regulowano kwestię mandatu i statusu jego deputowanych. Artykuł stanowi o ewolucyjnej pozycji ustrojowej PE oraz statusie jego członków. Analiza dotyczy kilku wybranych problemów związanych z kształtowaniem się w ustawodawstwie UE, instytucji wolnego mandatu posła do PE, na przestrzeni lat.
EN
The article presents the evolution of the mandate of a Member of Parliament from the beginning of its development as an institution of the European Union. PE began to take shape already in 1949 due to the changes that followed as a result of the formation of the European Communities.It is believed that, its benchmark was a Consultation Assembly of the Council of Europe which was brought into being in 1949. Moreover, its beginnings can be associated with Paris Treaty signed on 18 April 1951. Under this treaty the European Union of Coal and Steel was created. European Parliament Deputies` status was assigned by the Decision of Council of the European Union concerning an election of members of the European Parliament in general elections (76/787/EWWiS, EWG, Euratom), Protocol on the Privileges and Immunities of the European Communities, the Regulations of the European Parliament and the European Parliament decision on the adoption of the status of Members of the European Parliament. The purpose of this article is to show the changes that have since the beginning of the formation of the EP followed in EU legislation, in relation to the EP and how legislation is shaped mandate of its members. The basic thesis of this article is how the process of evolution PE over the years, has changed its position in the EU institutional system, and how over the years, regulated the issue of the mandate and status of its deputies. The article is also of evolutionary political position of the EP and the status of its members. The analysis, applicable to several common problems associated with the evolution of EU legislation, the institution of free mandate of MEP over the years.
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