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The Role of Gender and Situational Factors in Wine Consumption of Generation Y

100%
Dlačić J., Kadić-Maglajlić S.
South East European Journal of Economics and Business
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2013
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vol. 8
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issue 1
53-61
EN
The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia -Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors of wine consumption. Multivariate regressions have been applied in order to explain the influences of the abovementioned factors on wine consumption. Research findings show that specific gender and situational differences exist in the wine consumption behaviour of Generation Y. This paper discusses theoretical, empirical and practical implications, and offers ideas for further research
2
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VINOTHERAPY AS AN INNOVATION – IMPACT ON HEALTH ATTITUDES

100%
Rutkowska-Podołowska M., Szczygieł N., Podołowski G.
Oeconomia Copernicana
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2016
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vol. 7
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issue 4
683-695
EN
Evidence from research has not only excluded negative consequence of moderate wine consumption, but associated consumption of grapes and their components with a protective impact on health. Wine demonstrates anti-cancer, antioxidant and defensive results for the cardiovascular system. Not surprisingly, there is an interest in exploring a growing consumption of wine and turning it into innovative solutions with different approaches, making use of areas that have undergone significant transformations over last decades as a results of a global dynamical change which offer new consumption patterns seen now as driving forces for stagnating economies of the XXI century. This article builds on this perspective aiming to shed some light on wine consumption patterns, health attitudes and the perception and awareness of positive effect of a moderate consumption of wine on human health. The study was carried out between March and May 2013 as a self-administered questionnaire to visitors of liquor stores, wineries, wineries of the Lower Silesia region, Poland. Results demonstrate an interest in consumption of wine with opposite tendencies in opinions about the recommended about the recommended wine quantity of consumption. Some consciousness of health-related benefits and applications of wine show an increasing awareness in this matter.
3
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Przemiany na rynku wina w Polsce

72%
Wójcik A.
Krakowskie Studia Małopolskie
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2022
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vol. 3(35)
149-174
EN
Recent years saw significant changes on the wine market in Poland, not only in terms of production and consumption but also sales. It can be mostly contributed to domestic legislation changes and consumers readiness to grasp Western European culture prompted by the accession of Poland to the European Union. The aim of the article is to show the changes in the Polish wine sector and to present the main determinants of wine production, such as legal and geographical conditions. The work also presents the characteristics of the supply and demand sides of the domestic wine market. It also identifies the factors that have mostly contributed to the improvement of the situation of producers and shows the impact of the COVID-19 pandemic on the level of wine sales in Poland. Critical analysis of literature and statistical data allowed the obtainment of detailed information on the topic under study and for a detailed presentation of systematized facts related to the production and trade of wine in Poland over the last several years. An important element of this article is the account of the segmentation of Polish wine consumers, in which six main groups of people imbibing the drink in question have been proposed and described.
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