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EN
The purpose of this paper is to summarize and evaluate the influence of digital transformation on the development of green economy in Ukraine. This article discusses the role that digitalization plays in the transition to a green economy, with special attention paid to the process of digitalization of the public management system. The state policy of digitalization of public administration and economic sphere is analyzed. It has been proved that the basic principles of the digital economy as a specific economic system based on the activities of online intermediaries, which operate as Internet platforms, complement the traditional economy and accelerate the processes of production, distribution, exchange and consumption. The interaction between digital and green economy has been evaluated. The necessity of formation of green economy on a digital basis is substantiated. The main functions of Internet platforms are investigated, e.g.: the space of communications (between producers and consumers of "green" goods and services); the space of content (data sets and unique digital services); management space (elaboration of strategic and tactical decisions enhancing ecological, sustainable development of socio-economic systems).
PL
zarządzanie społeczne w sferze ekonomii, zielona gospodarka, ekonomia platformowa, digitalizacja,
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