Language of commercialists

• Authors: Zabieglik S.
• Languages of publication: PL

Abstracts

EN

Theoretical and practical aspects of advertising, especially the language (written and spoken) of commercialists, was discussed. Special attention was paid to several language errors. Some examples of linguistic modifications, including numerous borrowings from foreign languages and various language games, toward amplifying a persuasive strength of a commercialist, were given.

Keywords

EN

COMMERCIALISTS; POLISH COMMERCIALISTS

Discipline

• SOCIOLOGY: SOCIOLOGY

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2006
• Volume: 9
• Issue: 1(30)
• Pages: 109-116
• Document type: ARTICLE

Contributors

author

Zabieglik S.

• S. Zabieglik, Politechnika Gdanska, ul. G. Narutowicza 11/12, 80-952 Gdansk, Poland

Identifiers

CEJSH db identifier

06PLAAAA01453207